Link Building is not illegal

Discussion in 'Search Engine Optimization' started by rudradhar, Oct 14, 2013.

  1. rudradhar

    rudradhar
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    Hey All,

    Eric Enge had an interview with Matt Cutts on Link building. Matt Cutts has replied his question
    with

    Here is a brief detail of the interview. http://www.stonetemple.com/link-building-is-not-illegal-or-bad/
     
  2. Business Attorney

    Business Attorney
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    Right. First of all, we should not call SEO techniques "illegal" simply because they are penalized by Google or any other search engine. Some "black hat" techniques could be considered unethical but even the worst typically don't violate laws. It is possible, of course, that someone in their zeal for backlinks could hack other sites and actually commit an illegal act, but 99.9% of the time when someone is applying the term "illegal" to an SEO activity, they simply mean that the action will be viewed in a negative manner by the search engines. That is a far cry from being illegal.

    As for link building, Google has been clear that efforts to build links based on the creation of content that people want to link to is permitted. For example, when a blogger posts a link to his latest blog post to his Google+ followers in the hopes that they will not only read and enjoy his post but will also link to it, that is link building of the type that Google likes. The people who are linking to the content are endorsing it in the way that Google originally intended. The fact that you pointed out the material to someone who then made his own decision is not viewed as bad.

    What is bad is where you get links that are NOT an independent endorsement of your content. That includes paid links and link exchanges, where the site is linking to your site for a reason other than its content. It also includes "self linking" such as forum signatures, low-quality link directories and links from other sites you own and control. Those links do not show that your site has value to a reader, just that you know how to set up links.
     
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  3. TimeRider

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    Thanks rudradhar for the link. I checked it and found out to be an interesting interview. Link building is not bad or illegal unless you are pushing yourself hard for it. SEO isn't bad either, the excessive use of SEO makes it bad. It was a nice interview on that link.
     
  4. Halwits

    Halwits
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    Link building is the most important part in SEO. Without link building, it is not possible to rank well in Search engine results. After the Google Penguin update, the links from high PR and most trusted websites are becomes important.
     
  5. marrick

    marrick
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    It depends on your approach when it comes to link building. Old fashioned ways like directory submission, social bookmarking, forum posting, etc. have lost their value after the updates rolled out.

    Now, based on the interview, they talked about the type of link building that takes time for one to enjoy the benefits. That method can be described in one word - Reputation. It is always good to earn links naturally than pointing them to your site manipulatively.
     
  6. buildindia

    buildindia
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    Link building is very important for seo to increase traffic for the website
     
  7. Azzi87

    Azzi87
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    Yes SEO it not illegal but he has some kind of limitation that we don't have cross it. SEO are two type white hat SEO and black hat SEO. White hat SEO has been done by everybody to rank their keyword on top, and black hat SEO is done who want their site to be ranked in quick time, but Google don't allow to perform black hat SEO. Still many of them try to manipulate Google algorithm reason Google keep on changing his algorithm to detect black hat SEO. Even some black hat SEO is not been detect by Google, but we should avoid it.
     
  8. eurekapsycrille

    eurekapsycrille
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    This is a very generic answer. Can you please give us further information about your response?
     
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  9. Brainpulse

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    Link building not illegal bet technique will be changed. The essence of the point is that the links being built are from the pages that contain engaging and the best content and site domain authority will be high.
     

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