Link building is alive or dead in 2018 seo practice?

Discussion in 'Search Engine Optimization' started by bmwillsmith, Jan 25, 2018.

  1. bmwillsmith

    bmwillsmith
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    It's a long debatable issue that link building is good or bad, is it effective or not, what is the future of link building with real-time dynamic search engine results and burgeoning robotics processing of user queries.

    What do you think about link building in current scenario?
     
  2. fisicx

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    Your question makes no sense at all. The bit that says:

    "real-time dynamic search engine results and burgeoning robotics processing of user queries"

    reads like complete nonsense.

    Link building in 2018 will be less effective for most businesses than it was in 2017. Some may still benefit but the majority won't.
     
  3. Jason Montgomery

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    Question was a bit unclear.

    I think link building will still have a significant effect, provided it is done correctly and should look like links that were not "built"
     
  4. fisicx

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    In other words, no different to how to do it for the last umpteen years.

    But you can rank well without link building. The problem is most people don't have the patience to do onsite SEO properly.
     
  5. Joseph.Shivell

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    Anyone doing link building the same way they have done for "umpteen years" is doing it wrong. The search engines have changed over the years, and most SEO professionals have adapted to the changes.
    There are some niches that have little or no competition, and you're probably right, they can rank without link building. But, for most businesses, whether you use link building or what some call link "earning", links are still an important part of SEO. Either way, on-site SEO needs to be done, or done before link building.
     
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  6. bmwillsmith

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    As per backlinko article, it is clearly stating that back links are still a strong signal for ranking but content is playing vital role, we should supply and least 1500-1800 words in a web page (neither a standard not Mandatory but applies to most of the studies from their observation). It's depends on the kind of practice you do and decisions you make accordingly.
     
  7. fisicx

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    And you trust an article written by a company whose business is link building?
     
  8. bmwillsmith

    bmwillsmith
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    Sorry i didn't get your point?
     
  9. fisicx

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    Their business is link building. Ergo, their report will favour link building for SEO. Most businesses don't need to build links. If done properly on site SEO is sufficient. The problem is most people don't do it properly, they prefer pay some cheap company to create a load of junk links.
     
  10. Joseph.Shivell

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    This is like saying if you have been eating too much potato chips and ice cream and need to lose weight, you can stop eating and just exercise. People need to eat the right things in order to nourish their bodies - they can't survive without food. But it has to be the right kind of food. In the same way, links, for most websites, are a necessary part of marketing, but need to be the right kind.
     
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  11. fisicx

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    I totally disagree with this. I've been ranking sites for years without doing any link building. If done properly on site optimisation is sufficient to get good ranking for the majority of small business sites. And most sites are for small businesses.
     
  12. Joseph.Shivell

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    You actually disagreed with your own statement in a different thread, and I agree. Although you have been able to rank without link building, and others may be able to do so as well, that won't work for everybody. For those who do need link building, or link "earning", doing it the right way, in the right places, will help their rankings.
     
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  13. fisicx

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    But those who do need link building are in the minority. Most websites can rank well without links. I agree that some may need to earn some links but most don't. The problem is most people don't know how to properly optimise their websites so they head for the (perceived) easy option of linkbuilding. Which we both know is no longer easy.
     
  14. Simon_G

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    Matthew Woodward has proven over the last 2 years or so that you can rank a site to #1 in google for a chosen keyword (or long tail keywords in this example) WITHOUT any link building whatsoever, so to answer the OP's question, link building is not necessary IMHO.

    How did he do it? He posted 2 or 3 blog posts per month only, that were full of value to the reader, answered questions that they had and were all over 1500 words or so.

    Google ranks on originality and whether your post is the best answer for the keyword or words searched for. 400 word blog posts full of links are simply not going to cut it anymore.
     
  15. Joseph.Shivell

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    Was he trying to rank the blog posts, or was he using the blog posts to rank a website. If he is trying to rank the blog post, you are correct, links to the blog post are probably unnecessary. If he is trying to rank a website using the blog post, you are also correct - 400 word blog posts full of links are NOT going to cut it anymore. The most important part is those three words - full of links. Writing a blog post just to get links is not the way to go. Links are still part of ranking, but, like any other part of SEO, they must be used properly.
     
  16. Simon_G

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    Don't get me wrong, I was not stating that links in posts are not important (an internal link to another post can be a positive influence on the linked post assuming the current post is decent enough, for example - or links to decent external posts can also be beneficial to the current post) however I was referring to "link building" being a "thing" previously, which is no longer relevant in ranking a page.

    Genuine links, both internal and external, when used to emphasise the content on your page, are all valid and IMHO essential methods of increasing your chances of ranking.
     
  17. vinsam

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    As far as I know, the search engine is extremely secretive when it comes to authorizing details about goggle algorithms and building and earning backlinks is still one of the most important ones in SEO practices and link score. Thus Google calculates this score based on each and every incoming link to your website that counts the quality of link score, and the number of backlinks. Also anchor text don’t overlook because it’s also one of the signals that Google uses for ranking with content, in order to be able to attract first-class links that point to website, the content you produce has to be fresh, unique, helpful for the reader and relevant to the page title.

    So link building keeps on ticking, so let’s debunk this fake news by link building is alive or dead.
     
  18. Simon_G

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    A contradiction in terms if ever I heard one. Can you provide evidence to prove that backlinks are one of the most important parts of link score?

    Yet you just said that search engines are extremely secretive about their algorithms, so how do you know how Google calculates their scores? Again, please provide evidence to support your claims.

    Any proof?
     
  19. Joseph.Shivell

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    We're not supposed to tell you to Google it, so I did it for you. For those that rank the ranking factors, links are still in the top ten, some as low as #8, most as high as #2. Even those who don't actually rank them still include links as one of the top ranking factors. By the way, why wouldn't links be an important part of link score? Isn't that why it's called a link score in the first place?
     
  20. HMS Naveen

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    Link building has works still effectively. When we talk about link building, people often misunderstood it as just throwing your link on a website. This notion is completely wrong. But Link building, in its true spirit, is an act of creating and distributing a content that is unique, helpful/informative, engaging, new and detailed; so that it would EARN links from readers.
     

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