Entrepreneurialism in business is the driving force behind success. While everyone may naturally associate entrepreneurialism with business, they are not necessarily linked concepts - a business person may not be an entrepreneur, while an entrepreneur might not be the finest example of entrepreneurialism in practice. Nevertheless it is critical to encourage this behaviour, for the health and well-being of the global economy. Entrepreneurialism is all about taking risks. It's something of a cliche, but only because it's true. Without risks, business wouldn't succeed. Business wouldn't create jobs or pay wages. Without risk, business wouldn't get off the ground. That said, there's nothing in the entrepreneurialism handbook that says it isn't sensible to limit those risks as much as possible. In fact, limiting your risks in business is key if you want to gun for success.