Landing page question

Discussion in 'Internet Marketing' started by amwarner, Aug 30, 2013.

  1. amwarner

    amwarner
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    Hey all,

    Just had a question here and I'm going to test out all of these things here in the future myself as well. But I wanted to know if you thought video on a landing page would convert email subscriptions better than audio or text? If you've used any, or all 3 of those methods, what are your thoughts?

    Thanks
     
  2. eurekapsycrille

    eurekapsycrille
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    To answer your question, it will depend on how comprehensive the video is. But this kind of method is the most advisable one because you can directly explain to the user what your product/services are without having them exert some efforts than listening carefully.

    Text and audio are good too. But mostly, people are just scrolling down the page without reading it. For audio, it depends on what your website is all about. Given that your site is a product site, it's not advisable to use audio because most of the time people want to see a real life demo.
     
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  3. Trevor

    Trevor
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    7 Ways to make your videos more effective
    1.Test autoplay vs. press play. Usability guidelines advice against auto play as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
    2.Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
    3.Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
    4.Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
    5.Write a script before recording your video. This will help it flow more smoothly.
    6.If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.
    7.Content re-use. Add your video to YouTube and optimize it for SEO. It’s been suggested that video is 52 times more likely to show up on page one of Google than a text article.
     

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