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Discussion in 'Search Engine Optimization' started by rudradhar, Jun 15, 2013.
In PPC for which keywords Match Type we should bid Broad Match, Phrase Match, Exact Match.
Each type has it's advantages, but may have disadvantages as well.
A Broad match will match the words in your keyword phrase in any order, and may contain additional words as well. This means you are likely to be listed in searches that are not related to your keywords.
A Phrase Match matches your exact phrase, and also phrases that have additional words before and after it. Matches for phrases that are not related are less likely, but may still occur. You would also have to repeat variations of your phrase, where with a broad match you would not.
An Exact Match matches only the phrase you specify, in the exact order and with no additional words. If you want the phrases with additional words, or in a different order, you would have to add them to your list of phrases. This does, however, allow you to precisely target the searchers you want to reach.
Whichever option you choose, remember what PPC stands for. Wherever your ad shows up, whether or not it is actually related to what you sell, if someone clicks on it, you have to pay for it.
PPC is a paid ads, you will notice a different type of listings set around the organic results. These sponsored results are paid ads that appear when people search using keywords in the ads. That keyword are use broad match.