About SEO, my knowledge is almost negligible though I do know a little about PPC. In these particular two areas, I need some advice. 1. Surrounding my particular keywords, how can I determine the level of competition that is present? The usage of advanced SEO techniques is necessary in an area where the competition levels are high, is what is indicated in the article ‘SEO – the basics’. How can you tell though? 2. My URL has three numbers in it. So, is there a possibility that after going through my website, Google spiders will think that it is a session ID?