Is website speed an important ranking factor?

Discussion in 'Search Engine Optimization' started by michael84p, May 20, 2010.

  1. michael84p

    michael84p
    uix_expand uix_collapse
    New Member

    Joined:
    Feb 27, 2010
    Messages:
    10
    Likes Received:
    0
    Hi! I’ve got some mails abaut the website speed as an important factor in google’s search result. How can it affect my website’s traffic?

    I tried to uninstall modules what I do not need from my drupal website, but I have no idea how to make my site faster? What abaut a better webhost ?
     
  2. DavidL

    DavidL
    uix_expand uix_collapse
    Member

    Joined:
    Dec 16, 2009
    Messages:
    305
    Likes Received:
    1
    Yes, it has recently been added as a factor affecting site rankings, however, it is a small portion.

    It can affect your traffic as you won't be ranked as well. Being ranked #2 does have a difference with ranking as #1. Just a small 2 cm gap between #1 and #2 can be a major traffic difference and so keeping your site clean and fast will ensure you have that check box ticked for your site's ranking.

    A faster web host is always recommended, and especially Linux hosting. I would look at Pingdom Tools to see where your site is going slow. Usually its images so reducing the amount of images on the homepage is recommended, or keeping them as a .jpg (although quality is reduced).
     
  3. nirose

    nirose
    uix_expand uix_collapse
    Member

    Joined:
    May 23, 2009
    Messages:
    69
    Likes Received:
    0
    ya it does affect your ranking by a small portion but the main factors are SEO and backlinks which will help you get better ranking then your competitors
    .

    Just try some speed load testing sites and some also provide compression ideas for css and html which you can use to speed up your site.
    you can try this site
    http://www.websiteoptimization.com/services/analyze/
     
  4. brownnataly21

    brownnataly21
    uix_expand uix_collapse
    Member

    Joined:
    May 10, 2010
    Messages:
    87
    Likes Received:
    0
    Because of the high competition, Google had decided to include such a factor when ranking sites, but I think it's not too fair as sometimes the speed of the site doesn't depend on the site.
     
  5. DavidL

    DavidL
    uix_expand uix_collapse
    Member

    Joined:
    Dec 16, 2009
    Messages:
    305
    Likes Received:
    1
    That's a fair comment to make, however, it is the owner's choice of which host to go with. If they want to be the best, they have the host with the best, to get the best results possible.
     
  6. Fowler

    Fowler
    uix_expand uix_collapse
    Member

    Joined:
    Oct 16, 2009
    Messages:
    9
    Likes Received:
    24
    Don't forget that website speed does affect users even when the find you. You could be top of the search results for your keywords but that is useless if the site is slow and members get fed up and leave and go elsewhere. It may harm you to a limited extent when it comes to ranking sites in search results but i think the main impact is on losing users when they find you.
     
  7. GekiDan

    GekiDan
    uix_expand uix_collapse
    Active Member

    Joined:
    Jun 11, 2009
    Messages:
    2,594
    Likes Received:
    218
    Yes. It has been recently added on Google webmaster tools.
    If you want to check your site's loading speed, you can visit this site: http://www.iwebtool.com/speed_test
    Please do note that results may vary from time to time.
     
  8. Fergal

    Fergal
    uix_expand uix_collapse
    Premium Member
    Premium Member

    Joined:
    Nov 18, 2007
    Messages:
    10,575
    Likes Received:
    1,164
    Webmasters often forget that what's good for your users, is generally good for your SEO. It makes sense, because Google and the other search engines want to present their users with the sites that they are looking for and meet that meet the searcher's requirements. Showing poor results would not help the search engines, so they do their utmost to ensure that their results only include quality sites.
     
  9. Eleena

    Eleena
    uix_expand uix_collapse
    New Member

    Joined:
    Jun 20, 2016
    Messages:
    18
    Likes Received:
    0
    Website loading speed is very important both for getting the good position in SERP and to get a good amount of traffic. If the website does not load well then the bounce rate also get increased and this it may affect the overall ranking factor as well.
     
  10. alastairbrian

    alastairbrian
    uix_expand uix_collapse
    Member

    Joined:
    Jun 16, 2014
    Messages:
    194
    Likes Received:
    4
    Yes, website speed matters and to reduce the loading speed, you must need to reduce your image size..
     
  11. Magento_oCodewire

    Magento_oCodewire
    uix_expand uix_collapse
    Member

    Joined:
    Jun 22, 2016
    Messages:
    66
    Likes Received:
    3
    Yes, Website loading speed is the important factor in Google. If any website with low loading speed than Google can penalize for less loading speed. Google can also keep these factors in mind. The best loading speed of the websites is 2 seconds or less than that.
     
    #11 Magento_oCodewire, Oct 19, 2016
    Last edited by a moderator: Oct 21, 2016
  12. Martha Graham

    Martha Graham
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 8, 2016
    Messages:
    5
    Likes Received:
    0
    In past recent updates, Google combined usability and search engine ranking factors effectively. Website Page Loading Speed also relate to user experience and Google would not going to disappoint its visitors. This ranking factor is so prominent that within 2 days we will get the ranking updates as soon as we update page loading speed.
     
  13. abhikmehra

    abhikmehra
    uix_expand uix_collapse
    New Member

    Joined:
    Oct 5, 2016
    Messages:
    7
    Likes Received:
    0
    For the best user experience website's speed plays an important role. Good user experience is directly proportional to the website traffic, If the user experience is well on your website then it will automatically increase website traffic.
     
  14. Ourbusinessladder

    Ourbusinessladder
    uix_expand uix_collapse
    Member

    Joined:
    Aug 19, 2016
    Messages:
    36
    Likes Received:
    0
    No doubt, page loading speed is not only considered as a ranking factor, it also helps to improve CTR rate. As more than 80% of the visitor get back to SERP result if the site has slow loading pages,
     
  15. Adrian Smith

    Adrian Smith
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 11, 2016
    Messages:
    4
    Likes Received:
    0
    yes, absolutely website speed is also an important factor for ranking if your website is taking the time to open your website bounce rate will increase.
     
  16. fisicx

    fisicx
    uix_expand uix_collapse
    Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    359
    Likes Received:
    23
    That's not quite correct. Relative speed is a ranking factor. There are loads of ways to get key content on the page quickly while all the functionality loads in the background.

    For example, if you are displaying a product you can get the main image and description loaded while alternate images and form validation and checkouts get loaded afterwards.

    And while speed is a ranking signal, it's not important.

    Where did you get the figure of 80%?
     
  17. rf-harris

    rf-harris
    uix_expand uix_collapse
    Member

    Joined:
    Jan 6, 2016
    Messages:
    190
    Likes Received:
    9
    Yes, it is a factor and pretty important one as well. Any website with loading speed problem is likely to have higher bounce rate which is certainly not a good thing for your website's ranking.
     
  18. hrishivardhan

    hrishivardhan
    uix_expand uix_collapse
    Member

    Joined:
    Apr 30, 2015
    Messages:
    126
    Likes Received:
    15

    It is really helpful site for optimizing site's speed. but I would like to tell you that site speed is important because it metters most for your bounce rate and exit rates.
     

Share This Page