I'm looking to start a pet shop focusing on snakes. Reptile shops are nothing new, but they usually also carry lizards and other reptiles. From what I've seen in reptile shops most of the inventory is snake related. My idea is to have the largest variety of snakes, snake supplies, and prey items. I will probably make most of my money on prey items followed closely by supplies. The thing is, carrying lizards would open up a lot more options for selling prey items. On the other hand, lizards require much more intensive care, so my overhead would be a little higher. Also if I venture off into lizards, that will leave me less space for snakes. I live in the most densly populated county in Florida, and am about to finish a marketing degree. The closest reptile shop would be about 30 minutes away from where I want to locate. I don't think I'm going to have fierce competition. What I'm wondering is, should I do what I want and concentrate on one product line (snakes, snake accessories, snake food). Or possibly add a small lizard section so I can make money selling lizard food. Lizards eat about 7 times as often as snakes, so I would make a killing on food. The added care of the lizards and the bugs they eat would probably force me to hire an extra full timer though. Snakes only, I would probably need only 2 people in the shop at any given time.