Is Domain Authority still Useful for SEO?

Discussion in 'Search Engine Optimization' started by joy.linford, Mar 21, 2016.

  1. joy.linford

    joy.linford
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    Hi Folks,

    I have heard and read somewhere that in 2016, domain authority is meaning nothing. Google many times changed their algorithm, but Moz remained in a Stone Age.

    As the result, in 2016 the MOZ metrics are completely meaningless for SEO purpose. Thousands domains with high DA are Google penalized or banned.

    How rightful is that importance?
    Your comments are welcome.
     
  2. fisicx

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    DA has no relevance to anything except Moz. It can be ignored along with PR (PageRank), Alexa ranking and any other measure you come across.
     
    • Agree Agree x 1
  3. Joseph.Shivell

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    Can you give us some examples of some of these domains and why they were penalized or banned? Even the best can make mistakes, but should they be ostracized because of it? Knowing what they did will let us know whether we shouldn't have considered them, or should no longer consider them, an authority.

    I agree, PageRank hasn't meant anything for quite some time, and Alexa rank gives little other than bragging rights, if that. But, because links are still part of SEO, as they are still part of Google's algorithm. So, how does one determine where to get links from? What happened to make DA no longer relevant, and what, if anything, replaced it? At this point, you may be tempted to say I should know this, since I work for a website marketing and design firm, but I'm not asking just for me, I'm asking for any member who reads your post. Except for the "any other measure" comment, you started out good. Now, continue that thought - how does one determine where to concentrate their marketing efforts, and whether those efforts are working? If they're not working, how does one determine how to fix them? If "any...measure" has no relevance, how des one evaluate their marketing efforts?
     
  4. Apcall Centers

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    Yes website Domain Authority is Useful for SEO. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
     
  5. Joseph.Shivell

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    For the benefit of those members who may not be in the website marketing industry, can you explain how Moz determines the score? A previous post claims that Domain Authority means nothing to anyone except Moz, and he also gives very little detail to support his claim. That leaves the OP with two differing opinions, with nothing to back them up. How, then, do we determine which one is the right one, if one of them is?
     
  6. fisicx

    fisicx
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    Analytics.

    It's the only measure you need to take notice of. You won't know the keywords (unless you look at your server logs) but you will know who visits what page and from where. If you see more people visiting a specific page from google the chances are your ranking has improved. And even if ranking hasn't improved something has changed for the better - it doesn't matter what.

    It's the same from visitors from any other source, if nobody is landing on your site from Pinterest or mylittlepony.com then that tells you all your efforts to market on those sites were in vain.

    Analyse your analytics. There is huge amount you can learn from doing so.
     
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  7. HelenGreene

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    Domain authority has significant importance in SEO. While commenting on blog or participating in board discussion check DA of that site. If it is above 35 you can continue, else go for next one.
     
  8. fisicx

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    Incorrect. DA has zero SEO influence. In any case blog commenting is a pointless SEO technique as well. Blog comments are no-follow.
     
  9. Joseph.Shivell

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    It doesn't matter whether they are no-follow or not, blog comments are no longer an accepted link building technique. As far as the value of Domain Authority, fisicx has already explained his side, and Apcall Centers agrees with HelenGreene, but has yet to respond with more information. What about you, Helen? Can you provide more information to support your view that DA does have significant impact?
     
  10. guptaabhijit318

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    Yes, domain authority is still useful. As it is a calculation of the control of a domain name and is one of many search engine ranking factors. Domain authority is depends on three factors: Age, Popularity, and Size.
     
  11. fisicx

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    100% wrong. DA is a Moz score. It is NOT a ranking factor.
     
  12. Joseph.Shivell

    Joseph.Shivell
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    I think we need to clarify something here. We have two separate terms - "Domain Authority" and "domain authority". Just like Google did with PageRank, Moz took two ordinary words, capitalized them, and used them to describe a website score. "PageRank", with the "P" and "R" capitalized, and the two words combined into one, is the score that, until recently, was given to websites that, in Google's view, were following their guidelines properly. By the way, The "Page" in PageRank refers to creator Larry Page, not the actual pages on your website. On the other hand, "page rank" refers to your website's position in the SERPs(Search Engine Results Pages). In the same way "Domain Authority" refers to the score given by Moz - "domain authority" does not. In the quote above, you'll note that guptaabhijit318 uses the term "domain authority", where fisicx uses the abbreviation "DA", obviously referring to the Moz score, where guptaabhijit318's post does not, only capitalizing "Domain" when it begins a sentence. Fisicx, therefore, could be right about "Domain Authority", but not about "domain authority".
    Guptaabhijit318 says that "Domain authority (is) depends on three factors: Age, Popularity and Size". When we take a look at Google's ranking factors, according to an article on Backlinko.com(last updated on March 21, 2016), we find these(to which I have added some comments of my own):

    Domain registration length: Matt Cutts says in a video that “The difference between a domain that’s six months old versus one year old is really not that big at all.”. But, what about a domain that is much older, and/or has been renewed for several years? These are more likely to be more authoritative sites. However, make sure to check the number of owners a domain has had. Multiple owners could be a red flag.

    Number of Tweets, Facebook Likes, Facebook Shares, Authority of Twitter and Facebook User Accounts: Note that here both number of tweets/shares and authority of user accounts are both taken into account. So getting a bunch of tweets from anybody, and/or buying Facebook Likes, is not going to help. But having a lot of real followers who regularly interact with the site can help.

    Useful Content, Content Provides Value and Unique Insight: Just adding content for the sake of keeping it "fresh" doesn't work. It has to be useful to, and provide value for, the visitor. So, a site that has a lot of pages of "crap" will not rank well, but a site that adds valuable, useful content can rank better than a site with thin content.

    So, even though they mat not officially call it "domain authority", the factors that give a domain authority are included in the ranking factors. "Domain Authority" may not be a ranking factor, but "domain authority" is important.
     
  13. alexdisuza

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    Yes, Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors.
     
  14. fisicx

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    No it's not. DA is a made up thing form MOZ and has no ranking value at all.
     
  15. Joseph.Shivell

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    Go back and read my previous post. I explained the difference between "Domain Authority" and "domain authority". You may be correct about the "made up thing from MOZ", that they decided to call "Domain Authority", but the various different factors that make up "domain authority" are actually included in the ranking factors used by Google. So, what alex mentioned, and what you mentioned in your post, are two different things, One is important, the other is not.
     

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