Is changing Meta Title and Description of Website is Useful ?

Discussion in 'Search Engine Optimization' started by carlbaker, May 15, 2014.

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  1. carlbaker

    carlbaker
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    Can anybody tell me that if we change meta title and description of website on monthly or quarterly basis is good as per Seo point of view.
    Need quick Feedback...
     
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  2. Joseph.Shivell

    Joseph.Shivell
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    When a website is designed, or when on-page optimization is done, the title and description should describe the content of the page. When a search engine crawls and indexes your website, the title can be used as the heading for your listing in the SERPs, and the description is used underneath the heading to provide more information about the content. Using one or two keywords in the Title and Description not only provides possible content for the listing in the SERPs, but can also help convince searchers that the website has what they are looking for. For both these reasons, changing the tags monthly, or even quarterly, is not a good idea. The only reason to change the tags is if a major re-design is done, and the original tags no longer fit.
     
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  3. Azzi87

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    My personal experience would tell "YES" when your keywords are not ready to come on top after being consistently working on keywords. Then you need to change your keywords for better ranking and definitely it will effect your ranking.
     
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  4. jeremy

    jeremy
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    Meta title still work to improve ranking, because it clearly describe a page. However keep changing meta tag monthly does not help, because search engine may skip indexing same content.
     
  5. stevex

    stevex
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    Put the important information in meta tags to improve the visibility of your website. Sometimes you change the metas but if that doesn't provide search engine enough information then your site will get less visibilty in search engine. So change the metas carefully.
     
  6. Joseph.Shivell

    Joseph.Shivell
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    Let me see if I understand this. Basically, what you seem to be saying is if you work on off-page optimization of your website, changing your keywords will help? In what way? What if the keywords you already have are the ones that bring in the most traffic (buying traffic for business sites). What if you're not using the proper techniques - how will changing your keywords help that?
     
  7. graceatkin

    graceatkin
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    Absolutely! It helps but not on regular basis, Meta titles should change once in 4-5 months. Change or Edit titles could be easier to understand not just humans as well as for search engines.
     
  8. spyshekhar

    spyshekhar
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    if your site in not ranking in the search engine result page then you can change your meta and you can change your keyword and put new keywords and post unique and relative content in the description.
     
  9. ActionEstore

    ActionEstore
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    If your title and description is not paying you enough rank in search engine then it's better to change it, and change it until you will get the right result you desired.
     
  10. Joseph.Shivell

    Joseph.Shivell
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    Rather than repeatedly changing the tags, do your research first, so that you are pursuing keywords that are searched by people interested in purchasing your product or service. If you find that the desired keywords are too competitive, you can decide to go after less competitive keywords, but this should be done before you start your marketing efforts, not after.
     
  11. George Freeman

    George Freeman
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    We should remember that meta can be a marketing instrument too. They can be shown in the search results and good written description and title can make marketing effect that will bring more traffic to your site. This is another reason to make good meta.
     
  12. marrick

    marrick
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    Another thing is, you can only change your meta data if you are not getting a good number of CTR while ranking good in search engines.
     
  13. Mark T

    Mark T
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    Meta title and description are both still useful these days - and do have impact in your overall website performance. Changing it frequently though, is not actually a good idea.
    All you have to work is create a creative meta title and description that could help you drive users towards your page.


    Regards,
    Mark
     
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