I offer electronic bookkeeper sevices, but all my enquiries seem to be local business

Discussion in 'Pay Per Click Advertising' started by John Young, Jan 30, 2010.

  1. John Young

    John Young
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    I offer electronic paperless bookkeeping sevices, but all my enquiries seem to be local businesses.

    How do I break into the national market providing bookkeeping services for the new generation of electronic businesses?

    Thanks,

    John
     
  2. Fergal

    Fergal
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    John, apologies that your questions have not been answered until now. Many people turn to family members or friends in business, to get recommendations for an Accountant. Hence, breaking into the national market through the Internet, is a challenge.

    What are the specific benefits that your business can offer to your clients? Or to put it another way, what is your unique selling proposition?

    Have you considered positioning your accountancy practice as a specialist in online business, on your website? The idea here is to be seen as skilled and experienced in dealing with the accountancy and taxation issues experienced by online business owners. One way you could achieve this is by publishing relevant articles on the topic, on your site.

    Please do post back with your thoughts and a little more info and I will do my best to offer some suggestions and advice.
     

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