I am confused about basic concepts

Discussion in 'Search Engine Optimization' started by William King, Feb 21, 2011.

  1. William King

    William King
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    Though I am working as an seo in the firm but still I am bit confused about the basic concepts of SEO, SEM and SMM. How can one differentiate them from one another and if we you made the tables by dividing the tips and tricks of affiliate marketing how will you divide them in these three categories.

    While working I am most known as seo analyst but I don't only do SEO their I do everything shouldn't I deserve a separate term...

    (Thread Inspired by the 3 colleagues smoking secretly in the back of office :p)
     
  2. Fergal

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    William I'd suggest that you have a read of Google's SEO Starter Guide. It's in PDF format and will give you a good overview of the basic concepts of SEO.

    Once you've had a look at that you might want to purchase an SEO book such as "SEO for Dummies" or "SEO An Hour a Day".
     
  3. William King

    William King
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    I have read the book SEO an hour a day(but didn't complete it).

    Well, the things which caused the confusion is some incidents like a company needs an SEO and what they want from the SEO is to do social bookmarking... WTF! social bookmarking is not SEO as far as I know
     
  4. Richard Edmonds

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    Social bookmarking adds to brand presentability and reach, just like social media. But obviously this isn't a huge part like you stated. Companies require different things from SEOs, however, it's up to an SEO to explain to their client what's best for their site and how they can implement the best strategy that is to provide top ROI. This is what (I believe anyway) separates people who know SEO, and those who think they know - the difference between knowing how to optimise a site for a few low volume keywords and the ins and outs of on (and off) page optimisation compared to the ability to relay this information to clients and implement a strategy for a FTSE 500 company and compete against huge brands in a competitive market, while knowing how to tackle problems that occur along the way in terms of penalties etc.

    I would suggest following posts over at SEOmoz and other SEM websites (and blogs), join related forums and practise on test sites you own.
     
  5. Fergal

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    Different clients have different requirements. For example, a client may have a site where they do all the on site SEO work themselves and have a great freelancer for doing article submissions and link building. If they decide they want to do some social bookmarking, they may well hire an experienced person for that particular task, in the hope that someone who specialises in that will do a better job than a general SEO person.
     
  6. Henry_Jakson

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    SEO, SEM, SMO and SMM are acronyms that roll comfortably off the tongue if you are a web professional, but for newbie to the web design game it can be a nightmare, at first, to understand what these concepts entail. But obviously this isn't a huge part like you stated. Companies require different things from SEOs, however, it's up to an SEO to explain to their client what's best for their site and how they can implement the best strategy that is to provide top ROI.
     
  7. William King

    William King
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    Hm well now it quite clear now to me...
    Their is one thing that I have noticed that the most of the people who outsource their projects are usually taken by the people in the countries of India and Pakistan and most of the guys who take projects have no or very little knowledge of SEO and actually these guys are spreading the spam on the internet they only know what to do but don't know how to do. I think while outsourcing the project the employer must interview his client that he have the sense of SEO so they can do their work efficiently and also respect the rules of web
     
  8. Richard Edmonds

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    A company looking for SEO services (or any kind of SEM) should look carefully at any pitch put forward by an agency or consultant, and be sure to check their background history of previous works to see who they have worked with, how they helped increase traffic and rankings, what processes they carry out to reach their goals, and (more importantly) how they believe they can help you.
     
  9. jsingerston

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    The terms kind of overlap each other as do the duties involved in performing them.

    To understand the differences between them you can simply think about what the intention is of the person who would be interested in that particular service.

    Someone who wants SEO work done, wants whatever can be done to get the pages of their website to rank higher in the organic search results on the major search engines. That could involve any form of link building regardless of whether it is related to social media or whatever. It could also include consulting with them about how to restructure their website. It could include keyword research, etc.

    A person wanting SEM wants maximum exposure in the search engines by whatever means possible. SEM would include some SEO work as well as paid search engine advertising.

    SMM would include any form of marketing that seeks to build brand awareness of traffic for a website through the use of any form of social media including the most popular social sites like Twitter and Facebook, social bookmarking websites, blogs, forums and even websites like Youtube.

    I like to think of them this way:

    SEO = organic rankings
    SEM = Google Adwords
    SMM = Facebook & Twitter

    Business owners do not understand this terminology for the most part. Therefore, they will often times think that they need to ask for one thing when in reality they should be asking for something else.
     
  10. Fergal

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    That's a great point, when talking to potential clients it's important to find out what their real objectives are, in other words explore their requirements rather than just accepting what they say at face value.
     
  11. William King

    William King
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    I don't think most of the people don't know that almost all of the spam on the internet is generated through the countries I have mentioned. But they are also not responsible for it they get the projects from westerns very easily which pays them some big amounts, big because when dollars are converted into rupees they becomes a large amount so the guys really don't worry how to work professionally and why they should worry because they are earning more than their need. I think employer should hand over the projects to the persons who knows how to work professionally and most importantly they know what they are doing
     
  12. Fergal

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    I agree William, webmasters should be more careful about who they hire to build links for their sites. As an example I refuse to buy from people who offer to build links by creating profiles on various membership sites. In my opinion fake profile links are pure spam and they don't help anyone.
     
  13. royalmayur

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    Nice discussion
     
  14. vistacollege1

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    I strongly think that you should consult some good tutorials.Actually Seo and Sem are almost the same things since they employ the same techniques but have very little differences since one plays with the marketing effots and other does not.
     
  15. Jasmine

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    Dear william i also work a company as a SEO. SEM and SMM is now merge in SEO day by day.
     
  16. William King

    William King
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    I read books from time to time and the books focus to provide information about the internet marketing and how to do it effectively, but I have still never seen a book which classifies the internet marketing in different types. I was looking for a tree diagram in which I can see the things which are included in SEO, SEM and SMM

    I am also working in a company SEO company as a team leader of wholesalepages and my work is also a fusion of SEO, SEM and SMM but I was looking to differentiate them and work on them separately.

    In the Last days I visit an affiliate marketing company which have separate departments of SEO, SEM and SMM and I liked that idea.
     
  17. bonitasen

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    Basically it s called SEO. But SMM and SEM can also be considered as SEO activities since help to get better in search engine.
     
  18. hetalhet

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    I think the best way to clear SEO concept is Implementation. Personally I have never read any books initially for SEO but the day I have started implementation, I did some mistakes and get some success too, which really helped me to clear my concepts.

    So I would like you to do some experiments to clear your concepts rather than reading only..
     

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