How to write a press release

Discussion in 'Articles & Tutorials' started by SmallBusinessDog, Sep 5, 2011.

  1. SmallBusinessDog

    SmallBusinessDog
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    A press release is one of the many marketing tools that disseminate relevant information about a company and its activities. It is a popular method of promotion but must be used with care and caution to have the maximum impact. It is necessary to write a press release in the right way, while getting the word out about the products or services of any company. A press release is basically a channel of information that is topical and newsworthy about the company that is distributed to the media. It is necessary to have an idea of what to say in a press release and how to say it. A well-written, informative and interesting press release can be a very effective method of disseminating essential information about your company to the world at lar

    The Headline
    The headline is the first thing that strikes the reader and must be clear, concise and to the point. It should be eye-catching and contain the main keywords of the press release; that is it should convey the message or the information in just one sentence. Headlines are usually in bold and larger than the body text.

    The Body Content
    The actual content of the press release should be concise and give the relevant information in a simple, straightforward manner. There should be no elaborate language, long sentences and repetition. It should deal with the facts whatever they are: an event, a new product or service, forthcoming plans of the company and so on. The press release should read like a news report. The date and the city where the press release was written and distributed should be given at the start.

    Company Information
    Some relevant information about the company should be included, so that when a media person reads the press release he/she would not miss out this data from the news item. The heading for this section would be “About ABC Company”, ABC standing for the name of the organization. In around half a dozen sentences, a description about the company should include the nature of the business, policy and any other important details. This section should end with your website URL. Contact details must be given and three ### symbols must appear at the end of the press release, in accordance with journalistic norms.
     
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  2. Denishverma

    Denishverma
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    Hi
    Press release is like a news online to announce - new products / new services from a company.
    Its have a particular format

    - not more than 400 words
    - Completely describe company information, new products launched , new services launched etc.
    - Must be unique and relevant to company information
    - Copyrighted to company also.

    Thanks
     
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  3. DaveB

    DaveB
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    Why does a press release have to be less then 400 words?

    I think that only holds true for offline press releases where space was traditionally limited. Online press releases should not really have length limits.

    Also press releases seem to be becoming less and less effective unless you have access to really really good media outlets.

    If you have limited writing resources/budget articles and up to date news garner far more attention on the web then press releases do.

    If you are looking to boost your SEO PR's do not seem the way to go at all.

    Anyone have any good success stories using a press release or service.

    I had average results when I used PRWeb and for the money it did not seem worth it at all
     
  4. PETER RIDELL

    PETER RIDELL
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    Hi, SmallBusinessDog

    Thank you for sharing About “How to Write Press Release”. It’s a big help to a lot of people! :)


    Cheers
     
  5. ashimashi

    ashimashi
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    Thanks for sharing! :)

    I already knew mostly of that but its good to read it.
     
  6. carter12

    carter12
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  7. ThirdSEO

    ThirdSEO
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    No, no, no this is not how you write a professional press release. You're only mentioning 3 of the 7 main components of a press release.

    This is the formal structure of a real press release:

    1. The Headline
    2. The Summary
    3. The Dateline & Leading Paragraph
    4. The Body
    5. The Boilerplate Statement
    6. Your Contact Information
     

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