1 Understand the concept behind SEO keywords. The term SEO stands for “search engine optimization,” and it refers to how you can best equip your website to gain high placement in search engine results. 2 Figure out quality SEO keywords for your specific website. SEO keywords should be a single word or a phrase that consists of two to three words. These keywords should directly correlate to the content of your website. For example, if you have a website about inexpensive shoes, quality SEO keywords would include words and phrases such as “cheap shoes” and “inexpensive sneakers." 3 Write content on your website that utilizes the selected SEO keywords liberally. You want to use the keywords often in your writing, while not changing the meaning of the content or having it read unnaturally. You should include the SEO keywords at least twice per paragraph. 4 Add the SEO keywords into other areas of your website. Not only should the SEO keywords be in your written content, but it should be in the titles, meta titles, meta descriptions, image descriptions, link tags and anywhere else you can showcase your keywords. 5 Keep an eye on which SEO keywords are driving traffic to your website. After a while, you can figure out which SEO keywords you should concentrate on and which ones aren’t worth the time and effort by checking your website stats.