How to use QR Codes in Marketing 1. In Paid Advertisement – Use QR codes on billboard ads, trade show materials, in guerrilla marketing and TV advertisements to increase exposure of your website or online promotions. Use QR codes for in-store and window displays, uniforms, promotional magnets, coffee mugs, fleet lesion plates and other easily accessible places for quick connection between customers and your business. 2. On Internet - Include QR codes to your websites, email marketing, online contests & surveys, how-to videos, instructions, reviews, etc. Also use QR codes to link your website or landing page to social media profiles, review sites, discount sites, etc. 3. In SMS (Text Messaging) – QR codes can be linked to your online landing page in your SMS marketing campaigns. You can also send promotions, coupons and incentives through mobile SMS. It is all about incentive. 4. At Events – link QR Codes to your event site or landing pages with information about the event, schedule, address and other information. You can also use QR code for event ticketing.