How to Use Freebies to Build Your Spa or Salon Mailing List While You Do Other Things

Discussion in 'Articles & Tutorials' started by salonsites, Mar 23, 2013.

  1. salonsites

    salonsites
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    A spa and salon client mailing list is a vital part of your online spa and salon business. We have all heard the phrase “The money is in the list”.
    A spa or salon client mailing list is a vital part of your online spa or salon business. We have all heard the phrase “The money is in the list”. If you had an email list of spa or salon clients to contact every time you have new spa or salon products, new spa or salon services, new spa or salon schedules, a new location and so on then you will save a lot of time and money by marketing to existing spa and salon clients.

    You can use freebies to build your spa or salon mailing list by giving a freebie to your website visitors. A very good example is apple.com. Apple.com will require you to provide your name and email address before you download their free iTunes and QuickTime software from their website so that they can send you things that you can buy through iTunes.

    The truth is that you do not need to give out an expensive download like iTunes. You can use freebies to build your spa or salon mailing list by giving out free coupons to download or print, free gifts, free reports, free wallpapers and so on. The key is to give valuable freebies to your spa or salon clients in exchange for their email address.

    However, you are not going to build your spa or salon mailing list, if you put any freebie together and place a link on your website. You need to do some research, if you want to use freebies to build your spa or salon mailing list. The research that you do will enable you to set up an effective opt-in mechanism. Here are a few tips to help you.

    Firstly, place your opt-in form where everyone can see it. You can create a separate page called a squeeze page and link every page to your squeeze page. Doing so will increase your conversion rate.

    Secondly, market your opt-in form in order to build your spa or salon mailing list. Let every visitor to your spa or salon website know the value of your freebie and the reason for receiving it.

    In conclusion, using freebies to build your spa or salon mailing list is an excellent way of attracting repeat customers to both your offline and online spa or salon business. Moreover, on the backend you will likely enjoy hundreds of dollars over the lifetime one of your repeat customer.

    This post was originally published on my blog Salon Sites That Work Journal
     
  2. PixelGuy

    PixelGuy
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    Nice article! Very helpful. :)
     
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