Hello Friends, I am not able to understand one scenario, please help me. One of my competitor suppose abc.com, they have mentioned companies product in the home page and having dedicated page for each product. Let's assume product as "boys shoe" they have just used the term once or twice in the home page. On the other hand they are having the separate page /boys-shoe, which is optimized i.e used the targeted keyword in the URL, H1, Meta Title, Keyword Density, Alt tag, etc. But whenever a user is searching for "Boys Shoe" in Google, their home page is ranking and not the dedicated landing page. My question is why home page is ranking instead of having an optimized landing page i.e. /boys-shoe page. Experts please help me with your suggestion.