How to project the right message

Discussion in 'Growing and Managing a Business' started by Dave_TBK, Feb 14, 2012.

  1. Dave_TBK

    Dave_TBK
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    I'm working on the marketing strategy for our company and had a question:

    My company helps business owners optimize their business (cut costs, increase profits, grow) with a goal of using their business to make the world better.

    So we do a few things at the same time. Which idea would make you most want to work with us?

    1) Transform your business to change the world
    2) Everything your business needs for good
    3) Find the dream that got you into business in the first place

    Thanks!
     
  2. Fergal

    Fergal
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    I would say that in today's tough economic environment the most attractive benefits to your perspective clients would be those of cutting costs and increasing profits. From the three you list "3) Find the dream that got you into business in the first place" is the most appealing to me.
     

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