how to plan keywords for website?

Discussion in 'Search Engine Optimization' started by sonakshi, Dec 29, 2014.

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  1. sonakshi

    sonakshi
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    For example, if I have a wedding resorts site, how can I plan my keywords for it.
     
    #1 sonakshi, Dec 29, 2014
    Last edited by a moderator: Dec 29, 2014
  2. seoev

    seoev
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    Hi,
    Firt of all you need to create "semantic core" - list of all relevant keywords.
    The main tool for it is - Google keyword planner (http://adwords.google.ru/KeywordPlanner)

    Go to Keyword planner - Tools - Multiply keyword list
    Here you can create basic keywords which describe your theme. In your case will be synonyms of the wedding resort.

    I multiplied the following words and get the "basic" list:
    View attachment 2324

    Wedding resort
    Wedding in India
    Wedding on beach
    Wedding on island
    Wedding resort
    marriage ceremony in India
    marriage ceremony on beach
    marriage ceremony on island
    marriage ceremony resort
    nuptial ceremony in India
    nuptial ceremony on beach
    nuptial ceremony on island
    nuptial ceremony resort
    wedding ceremony in India
    wedding ceremony on beach
    wedding ceremony on island
    wedding ceremony resort
    Honeymoon on beach
    Honeymoon on island
    Honeymoon resort


    Then you add the specifying adjectives and verbs to your basic list, for example: Best, Top, Cheap;

    Best Wedding resort
    Best Wedding in India
    Best Wedding on beach
    Best Wedding on island
    Best marriage ceremony in India
    Best marriage ceremony on beach
    Best marriage ceremony on island
    Best marriage ceremony resort
    Best nuptial ceremony in India
    Best nuptial ceremony on beach
    Best nuptial ceremony on island
    Best nuptial ceremony resort
    Best wedding ceremony in India
    Best wedding ceremony on beach
    Best wedding ceremony on island
    Best wedding ceremony resort
    Best Honeymoon on beach
    Best Honeymoon on island
    Best Honeymoon resort
    Top Wedding resort
    Top Wedding in India
    Top Wedding on beach
    Top Wedding on island
    Top marriage ceremony in India
    Top marriage ceremony on beach
    Top marriage ceremony on island
    Top marriage ceremony resort
    Top nuptial ceremony in India
    Top nuptial ceremony on beach
    Top nuptial ceremony on island
    Top nuptial ceremony resort
    Top wedding ceremony in India
    Top wedding ceremony on beach
    Top wedding ceremony on island
    Top wedding ceremony resort
    Top Honeymoon on beach
    Top Honeymoon on island
    Top Honeymoon resort
    Cheap Wedding resort
    Cheap Wedding in India
    Cheap Wedding on beach
    Cheap Wedding on island
    Cheap marriage ceremony in India
    Cheap marriage ceremony on beach
    Cheap marriage ceremony on island
    Cheap marriage ceremony resort
    Cheap nuptial ceremony in India
    Cheap nuptial ceremony on beach
    Cheap nuptial ceremony on island
    Cheap nuptial ceremony resort
    Cheap wedding ceremony in India
    Cheap wedding ceremony on beach
    Cheap wedding ceremony on island
    Cheap wedding ceremony resort
    Cheap Honeymoon on beach
    Cheap Honeymoon on island
    Cheap Honeymoon resort


    Then you analyze traffic on these keywords, and select the most relevant keywords.
    After selection - you are done.

    If you want to improve the semantic core you can analyze synonyms and repeat the process from the step 1.
    Keyword planning it is continious process.
     
    #2 seoev, Dec 29, 2014
    Last edited by a moderator: Dec 29, 2014
  3. Joseph.Shivell

    Joseph.Shivell
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    seoev has given you a good list of keywords, but I need to point out a couple of things. First, the link provided for Google Keyword Planner is for the Russian site(Google.ru). You can go to Google.in(replace "google.ru" in the URL provided with "google.in"), or ignore the country specfic URL and simply go to Google.com(replace "google.ru" in the URL provided with "Google.com"). The second thing I need to point out is that I agree with the advice to select the most relevant keywords. When you do, keep in mind that Google ranks pages, not websites, so choose the most relevant keywords for each individual page that you want to rank.
     
  4. malim

    malim
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    A best idea when you want to target specific keywords make sure you want to target global audience or a local audience?

    Best place to search keywords competency through google keywords planner.

    Note: Always use long tail keywords
     
  5. Hirenpatel

    Hirenpatel
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    The keyword list given by seoev is the best. I would suggest you to try some long tail keywords initially. It will help you to increase the conversion rate also. It will be easy to rank on long tail keywords.
     
  6. seoev

    seoev
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    sonakshi,
    in my post there was just an example of how to create a basic list of keywords.
    The real list will be much wider and much longer.
    For example for my website full list contans more than 1000 keywords. I am using for SEO only about 300 keywords. (The rest 700 are with zero-traffic or with low relevance).
    Do not hesitate to contact me if you will need help in keyword planning.

    Thanks) And yes, it is the absolutely rigth advice - use long tail keywords initially. They are easier to rank and will bring a great conversion rate, because only your target auditory use them.
     
  7. Melissa Feeney

    Melissa Feeney
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    You can use keyword planner to select the best keyword for your website. I will suggest you to use some generic keywords along with some area specific keyword like marriage ceremony in India, marriage ceremony resort in Mumbai, Top Wedding resort in Delhi, whatsoever the city you are targeting. It will help you more to easily target your audience.
     
  8. amandagentle

    amandagentle
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    I think for wedding resorts, search some keywords in your region and see competition of these.
     
  9. sonakshi

    sonakshi
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    Thank You so much to all. Really It is very helpful for me.
     
  10. Joseph.Shivell

    Joseph.Shivell
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    this thread is now closed. if you have something new to add. PM me and I'll re-open it.
     
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