How to outreach to CEOs and CIOs about their software problems?

Discussion in 'Growing and Managing a Business' started by Til55, Jun 30, 2015.

  1. Til55

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    Nov 28, 2012
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    I'm into implementing software and systems for small enterprises since 18 years already and have quite some experience in web/automation/integration/software solutions.
    Now I'd like to go one step further and focus on an own software or SaaS instead of doing projects for clients.
    The thing is, if I send 1000 mails to CIOs and ask them for their (software) problems, I might not get a lot of responses (why would they spend time on writing about complex issues to a stranger when they could get some work done?)

    So I started with a software blog - not too technical, focusing on CIO/CEO to try some outreach with this background - but still, that might be difficult since it is not like an easy health product or similar.

    Any ideas on what steps to take or which direction to go?

    Thanks, Til

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