There are very many ways that are currently being used for search engine optimization in the internet world today. Competition has forced website owners to come up with ways of getting browsers to visit their sites. There are very many ways that are currently being used for search engine optimization in the internet world today. Competition has forced website owners to come up with ways of getting browsers to visit their sites. This is in a bid to increase traffic and also get good ranks from search engines. One of the most common ways used is back linking. This involves having links that lead back to your website from other sites. However, while back linking is effective, some forms of linking are more effective than others. One way links are said to be more valued by search engines than any other links. One way links are links that only point to your site and you are not obligated to reciprocate by placing a link on your website. However as you get one way links you should also have in mind the target or niche market you would like to reach out to. This is where niche one way links building comes into play. As you place links out there you need to ensure that a reasonable number of your target niche will see the link and actually follow it. This is usually referred to as niche one way links building as the links are strategically placed to target a specific market. For instance if your website has to do with fashion industry products and services, then the best website to place your links is one that deals with the exact same content. In other words the website hosting your link should be relevant to yours. Niche one way links building usually has a higher success rate as compared to other link building methods because it is not a gamble. The difference is that in other link building methods you place the links and hope that browsers interested in the type of content in your website will see it. Niche one way links building eliminates this ambiguity and leads you straight to where you can find potential clients. With niche one way links building you are sure that your targeted market will see the links. The only thing left uncertain here is the number of browsers who will actually follow the link. Either way the probability of getting traffic as a result of using niche one way links building is higher than in other link building types. If you intend to hire an SEO company to create one way links for your site you have to be careful as you are definitely bound to come across unscrupulous firms that use unethical methods to create one way links. This is usually very dangerous as it could easily get your site banned or shunned by search engines. Lastly, to be able to carry out an effective one way link building campaign, you need to understand the contents of your website well in relation to other sites and also browsing trends. This will enable you to identify the relevant websites that have the potential of getting you good incoming traffic.