How to increase your sales with Mobile apps

Discussion in 'Growing and Managing a Business' started by Henry.Mofluid, Jan 31, 2014.

  1. Henry.Mofluid

    Henry.Mofluid
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    I think most marketers now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual companies.

    However a new report from Compuware suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites.The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).
     
    #1 Henry.Mofluid, Jan 31, 2014
    Last edited by a moderator: Mar 28, 2014

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