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Discussion in 'Sales, Marketing, Online Promotion & SEO' started by RedHelper, Oct 31, 2011.
Hi to all BAF members! Do anybody knows effective ways to increase coversion rates of a site?
Every type of business will have different conversion rate expectations and even tactics to do so. One way to study conversion rates and to get a feel for you can expect is through the Google Adwords tools. Adwords is always a good base to start from when trying to figure out how good your product is and what types of customers and visitors you will be trying to convert. Look at as many analytics, demographics and statistics you can on your site. Knowing your current clients/visitors and what they are doing is often a great starter insight into how to increase conversions. Also constantly be trying to improve / grow your SEO and online marketing efforts. If you let us know what type of business product you are trying to convert we can probably help on a more detailed level. Best of luck!
- Study copywriting.
- Offer basic and deluxe options to your offers.
- Use bullets whenever possible to describe your offer benefits.
- Make the checkout process simple with as few clicks as possible.
- Check your page load speed.
- Keep the navigation very simple on your page.
- Use multi-variant testing software such as Google Optimizer.
- Offer outstanding guarantees.
What's the meaning of conversion rate?
The "conversion rate" is the percentage of visitors who actually do what your website is designed to get then to do. For an e-commerce store, it could be to make a puchase. If you have service, and your website asks people to call for an estimate, each person who calls is a "conversion".
Another way to describe it is that you have various things you want visitors to do, such as call for an estimate for your service, or request a catalog or brochure. These are called "calls to action". Each time someone follows a "call to action", that is considered a "conversion". The percentage of visitors that follow a "call to action" is the "conversion rate".
So if it's a blog, conversion rate is the percentage of people who read the articles and stay longer, which will end up getting page views and ad clicks. Am I right?
Nice explanation and elaboration to Conversion Rate. Most likely people think only about the first description. When people visit your site and actually purchase something.
Yes, as long as it converts into cash.
I'm not sure a blog has a conversion rate, since the articles do not include a "call to action" as such, since the blog is only there for people to read. The only "conversion" I can think of is if readers subscribe to the blog.
Not necessarily. You have actually done what you said most people do - assume that a "conversion" means someone makes a purchase. As I mentioned above, if someone subscribes to the blog, that can be considered a conversion, and does not convert into cash. Any other "conversion" would require a call-to-action on the blog itself. Therefore a link to another site, which includes a call-to-action, in a blog article, would not be considered a conversion. Neither would a sponsored ad included in the blog page.
On the other hand, if the blog is about a certain type of service, and the blog page includes a form to request an estimate, a visitor can then fill out the form and submit it. That would be considered a conversion, whether or not the visitor eventually buys the service. The same example can be used if the blog is about a certain type of activity, for example, coin collecting, and the blog page includes a form to request a catalog. Once a visitor fills out the form and submits it, that is considered a conversion, whether or not it results in a purchase.
There are different types of niches and these niches has different purposes. The best way for a better conversion is to reach to audience who really need your site. What is the purpose of promoting your "Health" site to people who need "Internet Marketing" advices.
A case studies on seobook.com, from my analysis they make conversion through the following way:
1. keep mention how important of Search engine to our businesses (to make user understand their needs)
2. How good of their services
3. Call for action message, free course and 7 days success. (it make user believe that their free course is short and easy to follow)
4. When a user complete a free courses, they offer upgrade to premium course. Which they have premium tool and tutorial.
All above method is sales man selling process, which seobook.com apply it to their web.
Amazing details and elaboration to Modification Amount. Most likely people think only about the first details. When people have a look at out your web page and actually buy something.
(it create person believe that their no cost course is short and easy to follow)
When a person comprehensive a no cost programs, they provide update to top quality course. Which they have top quality device and guide.
I have a ecommerce website to optimize and get as much sales it can be so i always focus on the landing or product page that i have to sale out rather than home page or something like that.
Aarisindia has it right. Also include a call to action and sense of urgency.
hello friend, you can increase the number of conversation by attracting your friend by writting interesting que which is related to our day to day life
it is the best way. i hope you like my view thank you
Have visual interest, provide a solution to the viewers ( that's why they came there) have an obvious, clear call to action (tell them what to do) have contact info on every page (don't count on them searching for a contact link) depending on your business, give them something free in exchange for their email or phone number (in the case of mobile marketing)
To increase conversion rate, you should target perfect keywords for website.
there are numerous strategies. But the "best way" is to guide your visitors from start to finish without skipping any steps.
But, how is the best way to do that?
Your conversion rate depends on a variety of factors that the user of your website experiences throughout the acquisition process.
First, the advertisements you're running (if any) should accurately describe what your landing page is selling or trying to obtain.
Optimize your landing page with a clean call to action and avoid too much information/clutter so the user knows exactly what you want them to do.
Conduct A/B testing to see which of your optimized landing pages seems to work best.
Use Google Analytics to determine which method you're using works best.
Feel free to PM me if you have any questions.