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Discussion in 'Internet Marketing' started by evenseasspasalon, Nov 26, 2010.
I have create PPC Campaign, how to improve Ads Quality for increase visitors on my Ads.
evenseasspasalon can you please post some examples of your ads?
Are you using Google Adwords? If you are they provide excellent reporting tools that allow you to test the effectiveness of different ads. All you need to do is run two ads that are only different in one single way, e.g. each ad could have a different title. Then compare the effectiveness of the ads and determine which one represents the best value for money. Next make another change and repeat the process.
You can further enhance this testing by associating your Adwords account with Google Analytics and using their conversion tracking tools.
Could this work for you? Please post back if you would like any help with the process.
Create ultra-granular ad groups and draft keyword-specific copy for each ad group.
SEO is very useful to increase your traffic/visitors,
You can get better results by searching related forums and social/networks.
Work on improving the quality score of keywords in your campaigns with the highest minimum bids. To identify the best keywords to work on go to AdWords reporting and run reports of the minimum bids and drop them into Excel then sort the list by price. The highest minimum bids are where quality score should be worked on to save money in the shortest order.
Work on implementing analytics and keep an eye on your campaign performance, like this you can identify what areas need improvement, be on top of your progress, and increase conversions.
Although SEO gets better results than PPC, and you don't have to pay each time someone clicks on an organic listing, evenseasspasalon asked how to improve ad quality for a PPC campaign. SEO will not help that.
The best way to improve your ad quality is by ensuring that your keywords, ads and landing pages are narrowly targeted to the user's search query.
Keywords CTR: This is your Ad Impressions/Clicks that will give you your click-through rate.
Ad Text Relevance: Your ad text relevance is based on how relevant your ad copy is related to the users search query.
Keyword Relevance: Again how relevant the user keyword is to the ad copy
Landing Page Relevance: Google will analyze your landing page and see how relevant it is to what the user is searching
using the free SEO. but learn the ads knowledge here.