How to hire someone for link building - suggestions please!

Discussion in 'Growing and Managing a Business' started by Fergal, Oct 13, 2010.

  1. Fergal

    Fergal
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    I'd like to hire someone on a part time basis, to build quality, non-spam links to a particular site. The position will be advertised here on BAF, plus on other forums and freelance sites.

    Do you have any suggestions that will help me to successfully hire the right person for the job?

    When posting a job ad should I ask for a link builder and ask them for suggestions as to how they would build those links? Or would I have a better chance of success if I specified exactly how I would like the links to be built?

    Thanks!
     
  2. firstchoicecar

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    They should hire a person who really know what he's doing, have abroad knowledge with different SEO tactics and other related topics. last month my friend hire an SEO according to him he was expert with this field but during the 1st week of the work it was such a mess. They put the project into risk. So before hiring someone makesure that he is totally capable and knowledgeable with the said field.
     
  3. PaulPinnacle

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    The first piece of advice, be careful. It's a minefield.

    Asking detailed questions on strategy and techniques is a great way of establishing the knowledge of the person concerned, but it doesn't guarantee results. It's very easy to feed someone all the right answers, then turn around and take a lazy/spammy/totally different approach to actually doing the work (or simply reoutsourcing the work to a cheaper worker - taking their cut along the way).

    Do take the time to ask the questions, you want to be sure that they have the knowledge, but trust needs to be built up over time and in the initial stages you should be monitoring the activities closely.

    If possible, having references/testimonials for the work of the person is a (relatively) good way to help ensure the standard of the service. Also try to ensure that whoever you work with is an 'identifiable' person/company and you have traceability should any issues arise (e.g. don't simply work with an anonymous name on a forum where you have nothing but a random paypal account to refer to).

    [That's a 'general' comment for other users to reference, I'm fairly sure you'd be able to produce the basics in terms of due diligence as well (if not far better) as I would Fergal.]

    There are various ways you can approach this.

    If you're aiming to focus on the upper end of the market (both in terms of the quality of links and the link builder, and are willing to pay for same), then you'd be hoping/expecting/demanding that they're in a position to direct you far more than you could direct them. They should be adding value to it, not requiring you to micro manage the project. Most links building will focus on quantity and PR, ignoring the various other (and equally important) factors.

    If you're aiming at a slightly lower segment of the market, setting out specific requirements can be a great way to achieve specific results at a far lower cost. You need to monitor the activities closely and ensure that no shortcuts are taken (i.e. the person slipping into the spammy end of things to achieve 'easier' results). This can work well, but needs great care in selecting the person/team and is a little more difficult to access. If you intend on going down this route, you should put a lot of effort into setting up your own strategy so that you can clearly explain the needs/steps to the person.
     
  4. Fergal

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    Thanks firstchoicecar, I will check that they have a knowledge and understanding of SEO before hiring anyone.

    Great suggestions there PaulPinnacle, I particularly like the suggestion to ensure that they don't sub-contract the work to someone else and I'll be ensure to include that in the written agreement with anyone I hire.

    Further ideas and suggestions welcome!
     
  5. Kay

    Kay
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    I think what's been said is very helpful. I can't think of anything else I'd suggest.

    If you're going down the blog commenting route, Fergal, double check the guidelines in the Services section before you post it at DP. (I'm assuming that was on your list). They updated their rules about linkbuilding about six months ago. I know sellers can't offer to do it anymore and it earns infractions. What action they would take against buyers asking for it I don't know. Best to double check.
     
  6. Fergal

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    Thanks for that Kay, I wasn't aware of those changes at DP and will check them out should I decide to post an ad there.
     
  7. sigma

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    Both of them work but for the first choice, mean ask them for suggestion is more expensive and many of them is spammer and dont providing service as they promise, and you need to follow up closely and spend time on checking the work they done. Many of you did mentioned about DP, now getting more and more spammer. If you want to choose this option, i will suggest go for the SEO company rather than freelancer.

    If you can specified exactly what need to be done, then it will be more easy, you can just hire a virtual assistance for long term with some basic knowledge which will cost you less and easy to follow up.
     
  8. Fergal

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    Thanks Sigma, I have actually considered the VA route and will think about that before making a final decision.
     
  9. madvk308

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    Be careful, you want to get someone that knows what they are doing. Most link building programs use automated systems that generate a lot of back links very quickly which can be a bad thing. Also some programs like this submit links to unsavory sources, often junk, spam sites of little value.
     
  10. Fergal

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    Thanks madvk308, before hiring anyone I will make sure that they are using manual link building methods and not doing anything automated that would create spam.
     
  11. navast2010

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    if you want someone to build high quality link for you, you must hire the person who is know well what is high quality link and how to build it and so on, of course if you want someone do the high quality work , you should give him or her high wage.
     
  12. mackey

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    HI Fergal,

    We can definitely help you out. We have SEO Specialist who can do the job for you.
    Hope to hear from you.
     
  13. Fergal

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    mackey can you please reply with some helpful info to answer the questions I asked in the first post?

    Thanks!
     
  14. kevinmeaney

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    Some important Points from which you can analyze that how to hire someone for link building:
    1. Diversity in Linking
    2. Connections and Reputation
    3. References
    4. Pricing
     

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