Just a few tips for those who own online stores on how best to generate sales on their sites using forums as the advertising point for their product(s)... 1. Don't advertise anywhere in the hope of gaining customers. This is the single biggest mistake a lot of online store owners make. If you are advertising generally on all forums, then you're wasting time, when you could be spending more time concentrating on advertising on a particular niche site which is related to the types of products you sell. There is only one For example, you don't want to be advertising your online store selling sunglasses on a childrens' toys forum, you'd be much more suited going to a holiday forum to advertise your store. 2. Check the rules of the particular forum before making posts. Many sites disallow advertising unless you've already contributed a certain amount of content, or only allow it in certain areas of the forum, and some allow it only in signatures. Some even disallow advertising completely! Make sure you check the rules of the forum and abide by them at all times, it's not worth getting banned from the forum for breaking the rules just because you think it'll get you that tiny bit more promotion. Not only will this extinguish your rights to advertise there at all, it will also give your store/reputation a bad name on those forums, and that can spread to other areas of the internet very easily. 3. Always use a signature if it's available. If you have the rights or ability to use a signature on a forum where you post, and you are allowed to advertise websites there, then use it. It can't hurt you and can only assist you in boosting your Google SEO rankings. Always link with anchor text, as this is the most SEO-friendly way to link to your sites, and anyone interested can just click anywhere on your text to go to your site. These are possibly the three biggest tips you should bear in mind when considering advertising your online store(s) via forums. Make sure you're following these, and you're guaranteed to be generating at least some sales if you're putting in a good amount of time to posting on these forums with useful posts. Good luck!