How to gain leads through social media marketing

Discussion in 'Social Media for Business' started by bytrade001, Nov 28, 2011.

  1. bytrade001

    bytrade001
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    Have a presence

    It may see like stating the obvious but in order to see the benefits of social media, brands and businesses must first register their presence. That means building an account on all the major social networks that can easily be identified and, ideally, connecting them all up with the same approach.

    Monitor

    Monitoring your brand is about identifying key words and trends related to your business and tracking what people are/not saying about them online. You cannot address needs and concerns if you do not know what those needs and concerns are.

    Listen

    So many businesses fail to understand that social media exist as a two-way means of communicating. Customer feedback and insight can genuinely help inform the business for the better, but businesses need to be receptive to what customers have to say before they can learn from it.

    Engage with users

    Another mistake many businesses make is to simply talk 'at' customers. Social media is so-named for a reason. It is about sharing opinions and ideas and engaging with people. Part of social media marketing is about connecting with customers and interacting with them.

    Provide value

    Social media marketing can be about offering something for nothing. 'How to' guides and other free resources can help customers appreciate your brand without spending anything. Giving something for nothing can easily attract customers to listen closely to what else you have to say.

    Run promotions

    As well as offering customers great deals, promotions enable businesses to collect new and different data about those customers. That can help inform future or current campaigns and can generate a return on investment that vastly outweighs the cost of any prizes or deals.

    Post frequent updates

    Social audiences grow tired very quickly. They want to regularly receive/see updates from brands that they follow. Regular content is critical to maintain engagement as well as to attract new followers.
     
  2. Navida

    Navida
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    Nice information. Try to build up strong business relationships and communicate with people who visit your website. It is the best way to target attractive traffic. But I would like to appreciate this post in which so many ways have been discussed to attract traffic. It is really useful for new entrants in online business.
     
  3. TisdaleJohn

    TisdaleJohn
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    From where we could know that how many visitors have come from the social media websites and how effective this strategy is.
     
  4. emmaheuton

    emmaheuton
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    Thanks for the nice piece of information. Social networking sites have become one of the most effective ways for generating sales leads. You may use facebook fan page, twitter search queries and question answer networks to generate sales lead for your business.
     
  5. goodbells

    goodbells
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    definitely from your social media marketing tips, It can increase sales and leads if these idea follow any user
     

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