I cannot stress enough the importance of finding a wholesaler either when starting a retail business or just buying office furniture and supplies for your new office. The reason is simple. If you're buying from a retailer or middleman, you'll be paying more that when you buy from a wholesaler. Even if you're just selling in ebay, whether you're a casual or seasoned seller, you need to get the best deals for your products or merchandise in order to compete with other retailers. You might be saying that it's better to go direct to the manufacturer instead because if you do this, the manufacturer might even give you a better price than the wholesaler. Well you're always welcome to try this but more often than not, manufacturers don't like to deal directly with retailers. The main reason for this is that they're already too busy manufacturing their products that they don't have the time for handling and distributing to retailers. They would rather sell to the wholesalers in bulk because they already have their hands full in their manufacturing operations. This leaves us with the second best option again and that is looking for a wholesaler. So how do we find a real-deal wholesaler then? How about if we google "Wholesaler"? I just did and came up with a list of sites claiming to be wholesalers or claiming to be a directory of real-deal wholesalers. An example of this is wholesalerscatalog.com, where they require you to pay a fee to get a list of wholesalers. So, "Shall I pay for the fee then to get this list?", you might ask. My answer would be a definite NO. Most of these wholesaler catalogs and directories that they're selling are mostly junk and they're not even wholesalers at all, they're just middlemen and retailers. There are also a lot of scams out there proclaiming that they are wholesalers and that you can make a lot of money by selling their products. Once again, these are just after your money. These scams spend a lot of money doing talks and spending money on advertising online so that their websites will appear at the top when you search for them in search engines. So I guess this is one area where google has failed to provide the correct search results. You might get pissed at me and ask, "Why not just give me the answer to this question?". Well the answer is already in this post, we just have to go and look. The answer to this question lies with the manufacturer. Who else know the identity of their wholesalers than the manufacturer themselves? So the next time your looking for wholesalers of a particular product, call the manufacturers directly and ask them if they're willing to sell to you. If not, ask them who their wholesalers are in your area and they would gladly tell you. To know the name of manufacturers is another story though and I'll tell you in another thread. Hahaha, just kidding. The name of manufacturers is usually at the bottom/back of the product itself. You can also see this information in product catalogs.