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Discussion in 'Traditional Offline Marketing' started by RushikeshVerma, Jan 24, 2014.
How to improve the sales for home-to-home service? How to encourage consumers to visit the stores?
Home-to-home sampling or service is one of the traditional marketing techniques.
The major issue faced in this method is product not receiving to the consumers due which they are unaware of the discounts or benefits.
Hindustan Unilever Ltd with the help of its marketing agency GameChanger came up with this idea of having System Generated Codes which were sent to consumers as discount codes.
Implementation of this idea helped the company in tracking promoter activities and increased operational efficiency. It also reduced the leakage issue to a great extent.
hope that helps!
if you could use networking effects to build a chain of referrals, then you could do very well for yourself. Think if you can afford to pay 10% of the gross to anyone who refers other prospects to you.
Give the costumers assurance, especially food product. Entertain them very well, treat them as your boss.
If you feedback of number of customers coming to your store is low, then you need to put a map of where your store is, and then put pictures of your photos of your store on your site or whatever way that you are running your business
Know how to have a good Customer Service so that people would want to come to your store and buy from there.
Customer is an important person in a business firm, so give high priority for their convenience and satisfaction.
Keep up to date: According to the trends use the technology to improve your business like electronic equipment and social media.
Most important thing is 'be genuine and be true' in service.
You should add some advertisement and add some offers with all the products and also you can charge somewhat less than market rates for some needy items it would surely help you.
Nice post,I hope you should try mobile app for your business,because mobile shopping is booming and Smart phones and Tablets are playing a big role in the Ecommerce Industries growth. So sooner or later, it is essential for you to catch the trend so as not to be kicked out of the market.
By offering them free home delivery offers or to give loyalty points on every purchase which help them to get rewards or discounts on next purchase.
Free home delivery and discounts on bulk order and free gift on ordering upto particular price range.
You can encourage the customer's to visit the stores because of some methods like.
- Use the quality products with the best warranty.
- Allow discounts, offers, coupons etc in the products.
- Provide the free shipping service on the products.
When a friend and I were starting our business venture, we provided free movie tickets or put up a raffle every month for customers who visit our stores. Now the prizes we gave out were mainly those things that we have lying around at home. Lol
Example: We put up a PS4 that I bought as a gift for my husband but was never unboxed so I gave it as a grand prize for whoever filled out a raffle coupon and got picked.
offer them something like gift,discounts occasionally,
More discounts if come down to store, freebies up for grabs if buy products from store; need to be something which encourages a customer to pop-by your shop, I have a customer who actually prefers to self collect to save on delivery fees (cos he is driving)
Of course enticing promotion are the best to deal with that, and perhaps can recruit some eye-soothing look-able pretty sexy girl to do the flier. Image, remember it is all about packaging. Lol
Hiring attractive people does help in sales since charisma is important when doing face to face sales/promotion; as long your budget allows
creating compelling ads more users
You need to make people want to come back to your store. What makes you different from any other store or on-line stores? Probably not the product itself, but what can be your advantage is customer service. Be kind to your customers and make sure that your employees are too. You should make the customer feel great in your place, so that they will want to visit you again and recommend you to others.