How to encourage consumers to visit the stores?

Discussion in 'Traditional Offline Marketing' started by RushikeshVerma, Jan 24, 2014.

  1. RushikeshVerma

    RushikeshVerma
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 24, 2014
    Messages:
    1
    Likes Received:
    0
    How to improve the sales for home-to-home service? How to encourage consumers to visit the stores?
     
  2. abhisheksingh12

    abhisheksingh12
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 24, 2014
    Messages:
    7
    Likes Received:
    0
    Hi!

    Home-to-home sampling or service is one of the traditional marketing techniques.

    The major issue faced in this method is product not receiving to the consumers due which they are unaware of the discounts or benefits.

    Hindustan Unilever Ltd with the help of its marketing agency GameChanger came up with this idea of having System Generated Codes which were sent to consumers as discount codes.

    Implementation of this idea helped the company in tracking promoter activities and increased operational efficiency. It also reduced the leakage issue to a great extent.

    hope that helps!
     
  3. Sean_DeSilva

    Sean_DeSilva
    uix_expand uix_collapse
    Member

    Joined:
    Dec 19, 2013
    Messages:
    59
    Likes Received:
    3
    if you could use networking effects to build a chain of referrals, then you could do very well for yourself. Think if you can afford to pay 10% of the gross to anyone who refers other prospects to you.
     
  4. daniel.stock2013

    daniel.stock2013
    uix_expand uix_collapse
    Member

    Joined:
    Jan 21, 2014
    Messages:
    96
    Likes Received:
    6
    Give the costumers assurance, especially food product. Entertain them very well, treat them as your boss.
     
  5. amal

    amal
    uix_expand uix_collapse
    Member

    Joined:
    Feb 4, 2013
    Messages:
    89
    Likes Received:
    1
    If you feedback of number of customers coming to your store is low, then you need to put a map of where your store is, and then put pictures of your photos of your store on your site or whatever way that you are running your business
    Know how to have a good Customer Service so that people would want to come to your store and buy from there.
     
    #5 amal, Jan 27, 2014
    Last edited by a moderator: Sep 2, 2016
  6. bmwillsmith

    bmwillsmith
    uix_expand uix_collapse
    Member

    Joined:
    Jan 23, 2014
    Messages:
    380
    Likes Received:
    10
    Customer is an important person in a business firm, so give high priority for their convenience and satisfaction.
    Keep up to date: According to the trends use the technology to improve your business like electronic equipment and social media.
    Most important thing is 'be genuine and be true' in service.
     
  7. marriott

    marriott
    uix_expand uix_collapse
    Member

    Joined:
    Sep 20, 2013
    Messages:
    400
    Likes Received:
    11
    You should add some advertisement and add some offers with all the products and also you can charge somewhat less than market rates for some needy items it would surely help you.
     
  8. Henry.Mofluid

    Henry.Mofluid
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 24, 2014
    Messages:
    16
    Likes Received:
    0
    Nice post,I hope you should try mobile app for your business,because mobile shopping is booming and Smart phones and Tablets are playing a big role in the Ecommerce Industries growth. So sooner or later, it is essential for you to catch the trend so as not to be kicked out of the market.
     
  9. zunick

    zunick
    uix_expand uix_collapse
    Member

    Joined:
    Jan 29, 2014
    Messages:
    51
    Likes Received:
    0
    By offering them free home delivery offers or to give loyalty points on every purchase which help them to get rewards or discounts on next purchase.
     
  10. Luke Bainton

    Luke Bainton
    uix_expand uix_collapse
    New Member

    Joined:
    Sep 19, 2016
    Messages:
    6
    Likes Received:
    0
    Free home delivery and discounts on bulk order and free gift on ordering upto particular price range.
     
    • Agree Agree x 1
  11. Magento_oCodewire

    Magento_oCodewire
    uix_expand uix_collapse
    Member

    Joined:
    Jun 22, 2016
    Messages:
    66
    Likes Received:
    3
    You can encourage the customer's to visit the stores because of some methods like.
    - Use the quality products with the best warranty.
    - Allow discounts, offers, coupons etc in the products.
    - Provide the free shipping service on the products.
     
    #11 Magento_oCodewire, Oct 25, 2016
    Last edited by a moderator: Nov 1, 2016
  12. Rosy Queen

    Rosy Queen
    uix_expand uix_collapse
    Member

    Joined:
    Aug 30, 2015
    Messages:
    24
    Likes Received:
    1
    Definitely agree.

    When a friend and I were starting our business venture, we provided free movie tickets or put up a raffle every month for customers who visit our stores. Now the prizes we gave out were mainly those things that we have lying around at home. Lol

    Example: We put up a PS4 that I bought as a gift for my husband but was never unboxed so I gave it as a grand prize for whoever filled out a raffle coupon and got picked.
     
  13. krarchitect

    krarchitect
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 15, 2016
    Messages:
    3
    Likes Received:
    0
    offer them something like gift,discounts occasionally,
     
  14. Elegant_Designs

    Elegant_Designs
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 17, 2016
    Messages:
    17
    Likes Received:
    0
    More discounts if come down to store, freebies up for grabs if buy products from store; need to be something which encourages a customer to pop-by your shop, I have a customer who actually prefers to self collect to save on delivery fees (cos he is driving)
     
  15. mas888

    mas888
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 19, 2016
    Messages:
    3
    Likes Received:
    0
    Of course enticing promotion are the best to deal with that, and perhaps can recruit some eye-soothing look-able pretty sexy girl to do the flier. Image, remember it is all about packaging. Lol
     
  16. Elegant_Designs

    Elegant_Designs
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 17, 2016
    Messages:
    17
    Likes Received:
    0
    Hiring attractive people does help in sales since charisma is important when doing face to face sales/promotion; as long your budget allows
     
  17. thao11

    thao11
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 21, 2016
    Messages:
    4
    Likes Received:
    0
    creating compelling ads more users
     
  18. John Blake

    John Blake
    uix_expand uix_collapse
    New Member

    Joined:
    Oct 6, 2016
    Messages:
    22
    Likes Received:
    0
    You need to make people want to come back to your store. What makes you different from any other store or on-line stores? Probably not the product itself, but what can be your advantage is customer service. Be kind to your customers and make sure that your employees are too. You should make the customer feel great in your place, so that they will want to visit you again and recommend you to others.
     

Share This Page