How To Develop a Marketing Strategy in 5 Easy Steps

Discussion in 'Articles & Tutorials' started by apexis, Oct 9, 2012.

  1. apexis

    apexis
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    How To Develop a Marketing Strategy in 5 Easy Steps
    The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.
    Here's How:
    1.Describe your company's unique selling proposition (USP).
    2.Define your target market.
    3.Write down the benefits of your products or services.
    4.Describe how you will position your products or services.
    5.Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?
    Tips:
    1.Your Unique Selling Proposition sets you out from the rest, don't try to develop a marketing plan without one.
    2.It's important that you have a budget developed for your marketing plan. Marketing is an investment.
    3.Revisit your marketing plan at least once every quarter. Are you on target? Do you need to revise it?
    What You Need
    •A place to concentrate.
    •A pen or pencil.
    •A notebook or journal.

    Source: http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm
     
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  2. jackjohan7299

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    That's a great marketing strategy.I like them a lot.I hope it works also.
     
  3. borgninestallone

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    It is good to have a unique marketing strategy for a site. Hope this helps many people in building their own marketing plans for their website.
     
  4. zeropid

    zeropid
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    Thank you for your tips and tricks
     
  5. printingray

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    You need to take care of some steps like,
    Investment
    Team
    Hard work only.
     
  6. Mike Brown

    Mike Brown
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    I agree this is a really good start to planning your marketing strategy. What I would also add is to work out your targets and then ensure you're measuring the work you do. There's no quicker way to waste your marketing budget then by not tracking your results, it will lead to confusion around what did and didn't work.

    A marketing plan is essential for a successful campaign.
     
  7. jamest09

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    thanks for sharing. but still, I feel that it's hard to let people know about your business.
     
  8. andrewtarant

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    Marketing is one of the most important part of business promotion and increase business. This is very informative information you share here that can be very beneficial for all business man to grow business in short time of period. Thanks for sharing this useful information here.
     
  9. johnharrik

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    useful tips i will try to apply them
     
  10. Leejeong

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    Wow Thanks of this. :) I missed the first and foremost marketing strategy. Good thing you reminded me about that. You deserve a BIG thanks.
     
  11. infinityweb

    infinityweb
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    Heaps of thanks for sharing this informative post. Yes, the factors you've listed are quite important as it would really depend on them on how you'll manage to get in and survive in the business competition. But since the trend used in the business market is more competitive, every step is crucial. Decisions must be taken with great thinking as a one wrong step can be an absolute and fatal end of your business.
     
  12. BrianMitchell1

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    How smart the ideas are! I totally agree with the strategies provided.
     
  13. rank90

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    Really wonderful information you shared, Plan a marketing strategy is very necessary to get success into business. Thanks for sharing those ideas!
     
  14. Bharat Book

    Bharat Book
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    well these are the best strategies, Thanks for reminding us.
    Is it including the define targeted audience also and making the strategies according to where we can found them for our business ?
    How this would be done efficiently for the E-business?
     
  15. sobi123

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    informative Post, Really Nice points you shared here , Definitely you are deserving for + Thank ,
     
  16. LiquidServe

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    Nice strategy, I think you should also feature your customers information so that you later contact them to visit your site again!
     
  17. clevelandslim

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    - Define the products or services that your company offers, as well as their intentions.
    - Establish a marketing plan of action for positioning your product or service in the marketplace.
    - Study your competition to determine the various options available for your target customers to choose from.
    - Find out what sets your product or service apart from the competition.
    - Decide on a marketing budget and make sure that your plan fits into it.
    - Be prepared to modify your marketing strategy on a regular basis.
     
  18. brickshazel

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    I will try and follow your advice and hope I can see a good result.
     
  19. Portal88

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    I did the 4 steps, now i will try tips number 5.. thank for the tips
     
  20. Kevin Peter

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    Research, profile your compeititors, look at their strategies. Ultimate goal is to get business, create awareness, build trust, serve clients. Identify where you stand and what medium to inclucate to come over your obstacles. Adhere to the current market trend to be on top.
     

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