how to convince client to outsource their data

Discussion in 'Growing and Managing a Business' started by eltonpiko, Nov 4, 2012.

  1. eltonpiko

    eltonpiko
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    hi all im new here and need some advice im starting a data entry bpo and looking to attract some local client. but the main concern is how to convince them to outsource their data like for you to digitalised and eliminate their filing cabinet not all but you get me.their is a good market for it but when it comes to confidentiality of their data company may hold back a little and hesitate to let another company take care of that .
     
  2. willmfftt

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    You have to earn their trust with professionalism. By showing them that your business is responsible and professional it will help ease some tension. If you can also maybe provide them with the benefits of switching over to your system. Whether it be better cost or better reliability or whatever it is.
     
  3. Justinjude

    Justinjude
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    Try and get some local offices in your niche. Approach people you know well and get some work for yourself. This would be great as convincing them would be really easy. When you start getting clients, then you may approach others by showing your current portfolio. This would be impressive and more trust would be build this way. Presenting yourself and your brand also plays a key role here. Don't give any chance for rejection and present your brand in a positive way.
     
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  4. Fergal

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    Companies are generally very cautious when it comes to outsourcing any part of their business, especially when it is related to dealing with their customers or storing their confidential data. I'd suggest that you write out a long list of all the possible ways, you can think of, that your service could be of benefit to your clients. That way when you meet potential clients you will be able to explain the benefits of your service to them.

    Also try to think of low risk services you could provide to your clients as a way to get your foot in the door. Perhaps you could offer them a discounted trial of your service and store some of their non-critical data. That way they can test your service with minimal risk to themselves. If you prove yourself to be trustworthy and reliable, they will be more willing to trust you with critical data.

    Good luck with your business.
     
  5. jcworlditsme

    jcworlditsme
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    The best way to do this is to point out what you offer and what they are not currently getting, i.e. the advantages of your service compared to the one that they currently have.
     
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  6. renegadeleader

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    I think you need a relevant testimonials about your services, have a page on your website containing testimonials or feedback from your client. It will help you to build reputation for your business.
     
  7. eltonpiko

    eltonpiko
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    thank you all for those great advises . what do you suggest when i come to finding new project to start with. should i focus on local company's or international which are already outsourcing. because i know the starting phase of the company, the first few months are going to be difficult especially trying to acquire our first client.
     
  8. Fergal

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    It's a good question and clarifying your target market will be very helpful to your business. A company that provides a service to small local businesses will generally have a very different set up to a company who provides the same service to large multi-national corporations.

    I don't know your specific circumstances or what resources you have available, however for the majority of new start-ups, it is much easier to secure business from smaller local clients. Large international companies are generally very reluctant to give business to a new start-up. This is largely due to the fact that, their purchasing decisions will generally be made by employee managers, as opposed to the company owner. Managers generally want to avoid risky decisions and the potential trouble they could bring, as a result they are more likely to purchase from a tried and tested supplier with a strong reputation. You might have heard the old adage "no one ever got fired for buying from IBM".
     
  9. MarkTaylor

    MarkTaylor
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    On the whole, I think the key thing is security. You need to ensure them that there is no risk of data loss and their access will not be restricted... M.
     
  10. sigma

    sigma
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    This is very sensitive for the company to outsource the data once it involve P&C. However, there are still some company is doing that way, i will suggest first focus on those school or education company, they have huge number of data need to be take care, Contact them and present how the data outsource save their time and cost
     
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  11. eltonpiko

    eltonpiko
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    it think the school and education sector might be a great area to look into. As for our setup we want to at lease see our option or secure at lease one contract before we start taking on staff. but as for office we have quite enough space to accommodate a work force to handle small project from multi-national corporations. but our plan is to not taking any staff yet cause we cannot have staff seating doing noting till we secure projects. but we would surly be doing some interview in the main while to see who we can take on.
     
  12. daytrader

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    If the company is getting bigger, they sometimes can't handle some of the things they usually do like the payrolls or even their HR. Study and convince them that your team can handle either what these big companies can't.
     
  13. sigma

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    Freaky speaking, i dont actually encourage to focus on this type of company, when the company getting bigger or big company, they normally will set up their own data center or we can it as data control department or similar name, the major reason is when the company getting bigger, the P&C document or data is getting more, they rather to set up their own department rather than outsource
     
  14. daytrader

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    I believe its true sigma. however, There are actually companies here like chevron who outsource their payroll here in our country. And there are more like citi.
     
  15. Mark T

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    IMO,

    If you are yet starting, finding a local client to trust you and outsource with you is quite tough. One advantage for those who have been in BPO provider for many clients is that they have a background to share to new and upcoming / prospective clients.

    However, it does not mean that you won't be able to get one. Things you can do to earn their trust if by probably giving them a sample of what you can do. Probably invest one month to outsource for them for free [if you can afford to do it] or something like what technology you have for them to outsource with you, do you have the right and enough manpower to support the projects, and a lot more.

    You have to make a presentation on WHY do they need to stick on you. That's right. Provide them the reason WHY they can trust you. And make sure that when you earn it, you mean it.


    Goodluck. :)
     
  16. daviy

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    You should try to making good relation with some companies and find clients.There is most important thing that convincing about benefits of outsourcing is not going to take us too far as clients now are aware of the benefits. What they really like to know is how these benefits would convert into lower cost or better customer satisfaction for his business...
     

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