How to Convert Leads to Sales

Discussion in 'Growing and Managing a Business' started by virt_train, Nov 1, 2013.

  1. virt_train

    virt_train
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    Hi everyone,

    I know I am almost there with my goal but it seems there are still things which I may lack which stops me from reaching that goal. Any advise is a great help for me :)

    I own a virtual assistant business with a team of work at home moms, so I got leads now and I am really happy about it. It is actually very very small leads but I am still thankful about it. The problem is why can't I even convert that small leads into sales. Here is my cycle, I ran an ad campaign, got my leads, we negotiate and discuss things and I have thought that I can finally close the deal but it did not happened. At some point I even lower our rates beyond our standard rate just to hopefully close a deal. Is this an ideal thing to do, lower your rates just to get it done? Inspite of the fact that I know my team provides value to our potential client.

    I want to follow-up but seems a little hesitant because if potential client really want our service, they will get in touch with us. Is this right way of thinking?

    Do you have any idea what could be the reasons potential clients will not pursue? What other skills and strategies will I need to know to be successful on this area?

    Thanks.
     
    #1 virt_train, Nov 1, 2013
    Last edited: Nov 1, 2013
  2. Joseph.Shivell

    Joseph.Shivell
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    One of the things you need to remember is that the clients are not only working, in your case, as work-at-home moms, they are also running a household. They are very busy. If they cannot make a decision right away, they may simply forget, so keeping in touch could provide them with a reminder. Reducing the price of your service could help if someone gives you some indication that cost is a problem, but don't reduce it just to make a sale. If you keep receiving what we call "buying signals" from someone, but they don't close the deal, ask them, directly but nicely, why they are not making the decision to buy - and be prepared with an answer.
     

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