I read that one of Apple's advertising techniques was making their product looked like it worked better than the competitors and that it solves problems that the other doesn't. Now on my site, Tweet Zone (a social network for a social network) there is no one like us. I have spent 2 hours searching and no one has done anything like this. And if they have they are very quiet. So how would I promote this? Edit - Also, should I change the view a slight bit on my site. Like a social network for every social network? A sort of complicated idea. Something that ties everything together.