How to build a Sustainable Customer Relationship?

Discussion in 'Growing and Managing a Business' started by bmwillsmith, Feb 23, 2015.

  1. bmwillsmith

    bmwillsmith
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    Friends,

    No matter how great skilled, experienced and professional team you have, it's all about how your customer is satisfied and happy with your services. For that a good Customer Relationship Management is Necessary.

    We know that customer is the most important person in our premises. We should respect his concern, understand his requirement/problem with patience, empathy and consistency.

    We should have clear communication to interact with all kinds of customers. It's a tough challenge, every time you need to deal with surprises and variety kind of people.

    Response is the most powerful tool to attract customers faith/trust, always be active to give best response. It will bring good laurels to your firm.

    Think strategically, understand your customer needs, improve you knowledge/skills on the services you provide, build long term trusted clients.
     
  2. Kevin Peter

    Kevin Peter
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    I always feel the need to respect customers, give them utmost prominence as they are your assets. Always be reachable to them, attend their greivances with a solution and bang! you win all his customers. The problems you face when dealing with and building your customer relationship, will definitely enrich you with real world scenarios, guide you to pave the way for your future success.
     
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  3. ellisthomas86

    ellisthomas86
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    Awesome write-up. Its true that customer relationships matter a lot in the terms of the business perspective. And thus the opportunity makes a big difference in order to match up with the segment. But at the same time until and unless you have a clear idea of what exactly your customer is in need of doesn't make sense. Understanding customer values and again working on the same makes a significant difference.
     
  4. GodsBusinessWay

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    I'm great at building relationships offline. I'm a full time in home computer tutor and virus removal specialist, but online I admit to being terrible with maintaining a relationship with my customers.

    Rick
     
  5. MattPel

    MattPel
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    I completely agree with you @bmwillsmith. It's really important to promote exceptional customer service in order to build long-lasting relationships and get referrals.

    That's also why it's easier to go after niche markets. Your clients will have similar needs and profiles so it will be easier to make everyone happy.
     
  6. atlantisrocks

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    If you are doing more than a simple task, you probably already know there will be "scope creep" as the customer realizes that some additional functionality is required in the project.

    Help your customer understand from the very beginning that the project plans are going to change over time. And, this requires changes in development time and development cost. The sooner modifications are introduced the less expensive it will be -- and the later they are introduced the more disruptive and more the more expensive the changes will be.

    Let you customer know that you are always willing to work with him or her to produce the best results at the best price.
     
    #6 atlantisrocks, Feb 25, 2015
    Last edited by a moderator: Feb 25, 2015
  7. alicejohn

    alicejohn
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    To create and maintain meaningful and sustainable relationships with your customers, we must act according to the actual measured value of each segment of your business. This is called customer relationship management. To ensure profitability and sustainability, you need to encourage your best customers to buy more, to commit on longer term and to encourage other customers to follow suit while minimizing the impacts on the rest of your customers.
     
  8. piapetersson

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    I agree with @alicejohn, for sustainable growth in any business we must maintain our customer relationship strong.
     
  9. bburkeconsulting

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    There are a number of reasons for this, including establishing yourself as a strong and recognized brand, but additionally, the economic impacts are huge:

    It costs 6–7 times more to acquire a new customer than retain an existing one – Bain & Company
    The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics
    70% of buying experiences are based on how the customer feels they are being treated – McKinsey
    A 5% reduction in the customer defection rate can increase profits by 5 – 95% – Bain & Company
    96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1Financial Training services
    A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy
    Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer service – Accenture global customer satisfaction report 2008
     
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  10. DinheiroGelada

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    Well, I always focus on creating value and being honest. I think this is very important. After you created enough value, with honesty, then you can try to market your product/services!
     
  11. Asher ross

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    Customers are very important for any business to run successfully. One satisfied customer will go and tell others about the quality of customer service they got. As we know that today the competition has increased a lot and businesses can survive only when we make new customers as well as retain the old customers. We have to build a sustainable relationship with the customer.

    Whenever your customer has any issue related to the business always be available and listen.

    People can find out when a person fakes. Be always genuine to your customers, give honest answers to them and not promises that cannot be kept.

    Build your brand and give importance to your customers’ success because when the customers will grow they will definitely give a good feedback of your business.

    Also, keep in touch with your customers by emails, newsletter, calls etc. :)
     
  12. B2025

    B2025
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    On average, loyal customers are worth up to 10 times as much as their first purchase. A company has a 5-20% probability of selling to a new prospect, but a 60-70%
    Probability of selling to an existing customer. Additionally, news of bad customer service reaches more than twice as many ears as praise for a good service experience, and it is 6-7 times more expensive to acquire a new customer than it is to keep a current one. Lesson learned - treat your existing customers well, they are your lifeblood!
     
  13. MatthewOlszewski

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    As a customer I noticed that customer service is often neglected. In my opinion, if you want to take care of the customer you have to be an expert in the subject of your products or services. It often happens that the customers have some questions about your product, the seller should dispel any customer doubts, and help him in choosing the right product.
     
  14. navarromarillou

    navarromarillou
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    Customers are very important for any business to run successfully. So we can treat them in a special way, always asked if what is they needed, if how can we help them, showing them and to feel them that they are always welcome in our business, asking their feedbacks about the brand we sell, if how its work, by doing that we can create a very sustainable customer relationship, be genuine, so on.
     
  15. alannahmvw

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    We run business to get customers, we need to have a strong customer relationship to maintain the Business we run :) Before running a business it is very important to know how to handle customer and also take note that you need to know your business well to answer and assist your customers.
     
  16. acupressure

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    Customers are very important for any business to run successfully. So we can treat them in a special way, always asked if what is they needed, if how can we help them, showing them and to feel them that they are always welcome in our business, asking their feedbacks about the brand we sell, if how its work, by doing that we can create a very sustainable customer relationship, be genuine, so on.
     
  17. chad23

    chad23
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    To build strong and long term relationships with customers first of all you need to attract their attention by using extraordinary and unique ideas in providing services or selling products. Good advertising and discount system can also help you. Then you should gain the trust of customers. It is important to react quickly to their needs, insure healthy and safe products and high-quality services. It should also be requested loyal prices. Provide open access to information about your products and services. This will ensure success in the relationship with your customers.
     
  18. virt_train

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    Going beyond what is required, proactivity and quick response time also helps in sustaining client relationships.
     
  19. elbertglazer

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    The customer relationship is one of the most important in our business today, because the customer is one of the very important to run our business, we need to feel them that they are our first priority, we need to give their needs, ask something about what they feel in our business and so on.
     
  20. 60degreeDigital

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    Customers nowadays are much more aware then before they have their own queries, their own experiences, most importantly feedbacks from other users & to make them satisfy, it's necessary that one should posses a great deal of skills. Good PR & Advertising skills always came in handy for satisfying customers needs.
    A satisfied customer is the key in making a long time relationship.
     

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