How To Attract Publicity At No Cost

Discussion in 'Articles & Tutorials' started by NABO, Aug 16, 2012.

  1. NABO

    NABO
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    Compared with advertising, getting media coverage with a press release has practically no impact on your bottom line. The only costs associated with press releases are printing and mailing. And if you’re using electronic distribution like email, you can take mailing costs out of the equation.

    Both PR Web and PR Newswire services help distribute press releases. PR Web emails press releases daily to between 60,000 and 100,000 global contact points.

    Journalists, analysts, freelance writers, media outlets and newsrooms, as well as individuals are signed up to receive this information. It also distributes releases via FTP, XML feeds and through a network of its own websites. PR Newswire distributes directly into the central editing computers at daily newspapers, newsweeklies, national news services, trade publications and broadcast newsrooms. All releases are distributed to and archived in more than 3,600 websites, databases and online services.

    Give Editors What They Want
    The media makes a living by providing valuable news and information to its audience. Newspaper editors and TV’s managing editors are bombarded every day with news releases from all over the world that they have to read, review, and consider for their readership.

    The media is not an extension of your marketing department, but if you are savvy, you can still attract their attention and get them to “do your bidding” while they serve their own needs. The key is to provide a compelling answer to the all-important question, “Why would our readers or listeners be interested in you NOW?”

    The most basic public relations/marketing tool for every successful business owner, whether he runs a kitchen table enterprise or a company on the FTSE 100, is the news release or press release. The trick is not to make your article a commercial or advertisement. If you weave your business into a human-interest story people will read the article and remember your business.

    What’s hot and what’s not when it comes to releases? Media outlets are always looking for stories that are newsworthy. That’s their job. To be newsworthy your topic has to be controversial, strange or out of the ordinary, a human interest story, or tied to current events.

    In general, information outlets are looking for:

    • Topical news releases relating to timely issues. The media is particularly interested in certain trends and your products and services, no matter what they are, can tie into one of those trends

    • Community involvement releases sponsoring events or get-togethers

    • Industry-specific projections and surveys that predict where a niche market is headed

    • Executive-appointment releases announcing the appointment of someone to a new position

    Generating news and information that people and the press will be interested in is not as difficult as it may sound. All you have to do is ask the question, “What does my target audience care about?”

    Asking this question will help to focus your thoughts and ideas. Conducting some research on a specific topic or question will help you get the answer. All that stands between you and free publicity is your creativity.

    NABO
    www.nabo.biz
     
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  2. Thanoz

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    Nice article there, i bookmarked it here.
    <fun mode=ON>
    Idea! If you run around naked in your neighboorhood (Or Times Square) shouting your domain name/website, you will get a lot of new hits and publicity.
    <fun mode=OFF>
     
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  3. Fergal

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    and probably get arrested in the process, which could give you even more publicity :)
     
  4. Thanoz

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    Sure, imagine CNN, SBC, Al Jazeera reporting about man running naked in times square to promote his website! Worth the arrest and the release fee! :p
     
  5. mtwiscool

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    i would suggest going via forums
    if you want to get into newspapers and news sites then you might need to pay a small fee
     
  6. qineqt

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    well written. great article
     
  7. NABO

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    Not if it is interesting! Once you gain a relationship with a newspaper it gets easier.
     
  8. noreturn

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    Those are some great tips you got there, I personally think advertising on newspapers and online is very important. An uprising way to promote is through social media..

    One way that will cost a little bit but may help a ton is giving away shirts and hoodies.
     

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