Secured Socket Layer is known as SSL Certificate, which are all over accepted and technologically proven standard security technique used for encrypt data. SSL certificate is usually used for a business website that is because as for business website there is a payment process over there. Another main feature of SSL certificate is identification. There are many benefits of using SSL Certificate. Security:- Due to the fact that many people are victims of online fraud everyday it is better for every e merchants to use SSL certificate for their e commerce website. Sensitive information requires the highest level of authentication and encryption as ensured by the SSL technology. If you value the security of your customer, the use of SSL certificate should be important for you. Having SSL certificate is not only about to secure your website, it can also reduce the growth of cyber crime. Gain Customer:- Having an SSL certificate is something that you can advertise as a merchant to gain customers and a competitive edge. SSL certificate gives customer feel of security. SSL certificate holder site appear appears in a web an effective way to make sure your customers know your site has the stamp of approval from leading global certificate authorities. Customer’s assurance:- For the success of your online business, you need to prove your website's legitimacy to create a sense of confidence in your business. If customer wants to purchase any product online, he would be worried that data being sent through the internet universe is not safe. However, if the website that you are purchasing from has an SSL certificate, you can be sure that your data will be encrypted before it is sent across the Internet. It is very easy for any customer that web site is having SSL certificate or not. If website is having https:// prefix instead of http:// at address bar and icon of a lock at the bottom that confirms you are connected to the SSL certificate. This way SSL certificate is the only way to provide assurance to your customers that their confidential information cannot be tempered. Give your customers the confidence to make their purchases online with the most trusted Certificate Authorities like VeriSign, RapidSSL, Thawte and GeoTrust.