How Long Form Content Is Better than Short Form Content for Drive Traffic and Boost Conversions?

Discussion in 'Internet Marketing' started by David Paul, Mar 5, 2016.

  1. David Paul

    David Paul
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    Writing long blog posts can really be boring sometimes. But according to quicksprout.com, its proved that a long post performs better on every level. So, what do we do? Turn to writing short form content, right? But is it true that shorter posts are not good for increasing leads?
     
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  2. fisicx

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    There are loads of academic studies on the advantages of long copy. A Google search will give you lots of them. I usually spend two or three days crafting a blog post to make sure it reads well, has a variety of contact styles, images and quotes, lists and statistics.

    A really well written article can easily rank well and attract visitors to your site. What you then do with those visitors is a different proposition.

    Blog post readers are usually looking form information or answers to a question. They aren't necessarily looking for a service or product. What you can do however is pique their interest with links to other topics, contact forms and offers for example.

    The longer you can keep someone on the page the better the chances they will follow up with an enquiry. A short blog post is fine if you just want to add a comment and a link to a source. But if you want to convert you need to keep the person in the page long enough for them to realise you may be able to help them with a problem.
     
  3. fisicx

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    And there's more....

    We have bluetits in out garden and wanted to find out more about nesting. Google gave us a great article with pictures and information and just about everything you could want to know about bluetits. The section on nestboxes described the ideal type and suggested one with a camera. There was link to the page with the nestbox camera with lots of tips about placement and setting up and batteries etc. We were convinced and placed an order that afternoon.

    It was the long, informative and interesting article that lead us to the camera and the subsequent purchase.
     
  4. harrythomas

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    It doesn't matter how short and long you write the content, all the thing depends upon the quality and uniqueness. The content that you write should be fresh and engaging. If you are able to write such kind of content then there is no need to think beyond that.
     
  5. fisicx

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    I'm sorry but that is incorrect. Content doesn't need to be fresh or unique. Longevity is a ranking signal.

    This means old articles can out rank new. And the article can reuse existing content as long as there is discussion and comment on that content.

    Can't remember who said this but: use the right number of words to describe something. No more and no less. You will know when you have written enough because there be no more to say when you have finished the description.
     
  6. w3web

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    According to the Google algorithm the websites with long content, i.e. 1000 to 1200 words with effective keywords are weighing high when giving ranking. Even we used this and able to place our site in the first page of Google SERP.
     

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