My wife is starting a flower plus gift shop in GTA. She is starting it with her sister as a partner. The shop starts next month and we are doing the last minute preparations. The most important part now is the promotion. We are planning of few strategies like sending out advertising email and postcards. As a part of the promotion we will be giving discounts to the first 50 sales. We are not planning any media advertisements at the moment, so what are the other promotional techniques that can be used for a flower shop. We can't afford OTT methods. I am looking for simple yet effective promotional methods.