How effective is reciprocal linking?

Discussion in 'Search Engine Optimization' started by Avni Shergill, Oct 28, 2014.

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  1. Avni Shergill

    Avni Shergill
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    Do reciprocal linking helps to increase the traffic and ranking of a website? Is it considered as a quality backlink?
     
  2. ellisthomas86

    ellisthomas86
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    It was a quality backlink once upon a time but today's scenario reciprocal links, link exchange, three way linking all are considered as spam. As per google's guidelines no way reciprocal linking is better now a days.
     
  3. shivshakti

    shivshakti
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    reciprocal links can be important even today if they are natural and adds value to the content and the page they land. If you take links( reciprocal) for the sole purpose of link building, it should be stopped.
     
  4. brainmoore

    brainmoore
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    Reciprocal link building can be very helpful in terms of link building if done in a proper way considering theme websites and in a natural gradual way... Though it is a bit tough to do reciprocal building now-a-days.. But i sure experts can achieve that.
     
  5. Joseph.Shivell

    Joseph.Shivell
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    The simple answer is "No". But, nothing is that simple in the ranking world. You may get a few if you link to another website because you think your visitors may find it interesting, and the owner of that website thinks that your website may be interesting to his visitors. But, as shivshakti said, if you are deliberately creating them for link building purposes, you should stop - NOW! Most of the "experts" brainmoore refers to are probably using black hat techniques to hide what they are doing, and that's never a good place to go.
     
  6. boysingh

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    I do agree with joeroxx said, well, it can still be a quality backlink, if we are still on those times like 2010-2011, but since this kind of getting backlinks is now abused and somehow flagged down as low quality link giver, it's better not to use it.
     
  7. MarleeNieves

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    Reciprocal linking impacts the ratings of a website negatively as these can be links to web spammers and can manipulate page rankings.
     
  8. colnettella

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    Reciprocal Linking is not effective these days. As reciprocal links, link exchange, three way linking all are now-a-days considered as spam.
     
    #8 colnettella, Oct 30, 2014
    Last edited by a moderator: Oct 31, 2014
  9. lessbrokerage

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    Reciprocal Link, Link Exchange and Three Way Link Exchange was white hat SEO a few years back. Nowadays, all of them spam or black hat SEO. Because, a few years back, most of the black hat SEO Analyst were doing 100s to 1000s of Link Exchange Activity in Single Day for Link Building.
     
    #9 lessbrokerage, Oct 31, 2014
    Last edited by a moderator: Oct 31, 2014
  10. Joseph.Shivell

    Joseph.Shivell
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    This thread is now closed. If you have anything new to add, PM me and I'll re-open it.
     
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