How do i bring a new product to market

Discussion in 'Off Topic Discussion' started by Handicast, Jul 19, 2011.

  1. Handicast

    Handicast
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    My product is for surf fishermen,with the Handicast you can cast your bait & weight way over 100 yards.That means you don`t have to physically cast anymore.I have
    working prototypes,you can see me using one on Youtube(Handicast).I have Utility
    patent filed and folks who wouldn`t love to be able to cast over 100 yards?Is there
    anyone here who can help me,put me in the right direction.Thanx
     
  2. daytrader

    daytrader
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    since i think there is a demand for that device, i think it won't be difficult to introduce it to some forum.
    i believe deeperblue forum is a good start.
     
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  3. Handicast

    Handicast
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    Thanx alot ownedbox,You are right `cause there is no competition,but all surffishermen want to cast as far as possible,the bigger
    fish are past the breakers and sandbars and who wants to wade in the ocean to cast furhter.I must say I have and it sucks.I`m looking for a partner.Thanx again Bro .GOD BLESS!!
     
    #3 Handicast, Jul 19, 2011
    Last edited by a moderator: Jul 19, 2011
  4. Fergal

    Fergal
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    Handicast, what type of help or advice are you looking for, e.g. do you have any specific questions? Do you plan on writing a business plan for your business?

    Also, I've replied to your ad post here, not sure if you saw my question or not. I know a local business person who has patented and launched a related fishing innovation.
     
  5. sigma

    sigma
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    Basically, there are two typical way to market the new product
    1. If you have enough fund or investor, get the manufacturer, set up a company and advertising your product and sell to the whole seller and/or retailer. This inlvoved big money
    2. If you are not going for the first, then you probably need to run the sales personally, go to those fishing shop or distributor and present your product
    At the same time, you can also make a website and promote thm online, join a wellknown affiliate and let them help on your product
     
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  6. Clint Cora

    Clint Cora
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    Attend trade shows that focus on outdoors and fishing.
     
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  7. KristinH

    KristinH
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    This is a great idea! There are some big outdoor and fishing trade shows out there that would give you the opportunity to promote your products to a large targeted audience. Best of luck to you!
     
  8. gushy0202

    gushy0202
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    Research Google keyword analyzer tool. You will get an idea about how much it got online searches. Amazon product search will also help if it has some sort of physical product...

    This gives an idea about the competitiveness of the niche.
     
  9. Gary Barzel

    Gary Barzel
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    They have surf fishing tournaments and competitions all over. Try to find out what you need to do to set up a booth there to sell your product. Another option might be to sponsor one of those tournaments, it will help get your name and product out there.
     
  10. patrick0001

    patrick0001
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    Personal sales is very important, once you manage increase personal sales, then you approach shop and agent for reseller campaign. For budget promotion, you can create a simple video and website to demo how the tool work. Next, you can make advertise to fishing magazine.
     
  11. luch

    luch
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    i suggest you start testing the market first to inspect if there really is a demand for the product youre offering. Try going to fishing clubs in your area and have them test out your product. For all you know, they might be your first customers and refer you to other potentially interested customers.
     
  12. James Greg

    James Greg
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    Introduce your product to the local businessmen. Visit shops that offer fishing products they would probably be interested if it is a quality product and would yield them profit. There's nothing personal in business, its all about money and if your product has the potential to rake in money then your product would surely be selling.
     
  13. SmashHitDisplays

    SmashHitDisplays
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    Have hands-on demonstrations or presentations at trade shows to allow your audience to see how the product works. Also, let some attendees try it for themselves in order to show how easy it is to fish with. They will remember your products and be more inclined to buy from you if they can see how it works.
     
  14. firstchoicecar

    firstchoicecar
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    In entering in the business,The most difficult part is how you introduced your products into the market,You must implement a good plan about this.Try some marketing techniques.
     
  15. Ayen Mahinay

    Ayen Mahinay
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    I suggest for everyone to first time introduction use social relation or social resources. Social activities always bost you and your repute in the market.
     
  16. td2011

    td2011
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    This sounds like a great product and you have some good feedback on this forum, I will look it up. Get yourself to a few trade shows.
     

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