How do deal with seasonality

Discussion in 'Website Development & Design' started by Jillybobilly, May 10, 2010.

  1. Jillybobilly

    Jillybobilly
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    HI,
    I am starting an online baby clothing boutique and am just wondering how you deal with seasonality. For instance, for clothes when summer comes no one is buying winter coats. Do you mark it down before the season ends, always carry it because your market is global and people are in different seasons depending where you live, or keep it in storage til proper season?

    If you sell it, what % to you end up with having to sell ridiculously low?

    Thanks so much!
    Janet
     
  2. firstchoicecar

    firstchoicecar
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    That's when garage sale entering the scene. if you clothes is off peak you need to find alternative solution on how to gain profits for seasonal period. So garage sales is a perfect example for that one.
     
  3. Kay

    Kay
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    Or you could always sell online to the opposite hemisphere from yours, where winter and summertime are reversed. Is that a crazy idea? Maybe. :) Watch your shipping costs though.
     
  4. Fergal

    Fergal
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    If you are quite new to the business Janet, you might consider working with a drop shipper or affiliate programme. This would involve promoting other businesses products, hence you will not need to carry any stock.

    For affiliates have a look at Amazon and Commission Junction.

    For drop shipping contact suppliers that you know of and ask if they would be interested in working out some kind of deal, whereby they would pay you an agreed fee for every order you pass on to them.

    If you are going to stock product yourself I'd suggest that you consider end of season sales, similar to those run by traditional high street clothing retailers.
     

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