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Discussion in 'Business Ideas' started by kalkikoechlin, Jan 31, 2014.
How to improve the sales for home-to-home service? How to encourage consumers to visit the stores?
Home-to-home sampling or service is one of the traditional marketing techniques. The major issue faced in this method is product not receiving to the consumers due which they are unaware of the discounts or benefits. Hindustan Unilever Ltd with the help of its marketing agency GameChanger came up with this idea of having System Generated Codes which were sent to consumers as discount codes. Implementation of this idea helped the company in tracking promoter activities and increased operational efficiency. It also reduced the leakage issue to a great extent.