High traffic but low conversion, wondering what's the problem?

Discussion in 'Internet Marketing' started by altcom, Nov 27, 2012.

  1. altcom

    altcom
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  2. GekiDan

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    Could "ad clicks" be considered as a "conversion"? Or only "sales"?
     
  3. zeropid

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    I think that it is only a marketing strategy to improve sales and improve your ROI
     
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  4. Joseph.Shivell

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    I wish I was a good enough sales rep to talk to 100 prospects and make 100 sales - even the owner of the company can't do that! Your point is a good one, however. Any marketing effort should be geared toward increasing conversions.

    A conversion could be defined as a visitor doing what the website is designed to get them to do. If your website is designed to get visitors to request a catalog, a catalog request would be a conversion. Increasing conversions is a goal for a website that is primarily designed to get someone to buy a product or service. An informational website, such as a blog or forum is different. They are designed to attract visitors who will find the content helpful or interesting, and do not have conversions. Ads on these types of websites are incidental, and have nothing to do with the purpose of the website.
     
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  5. altcom

    altcom
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    As per Joeroxx, conversion can be vary according to different situation, but the ultimate goal of conversion is always refer to sales and revenue.
     
  6. GekiDan

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    Since ad clicks are considered revenue, it can be considered as conversion. Is my understanding correct?
    How about affiliate sales?
     
  7. Fergal

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    A conversion can be almost anything you want your visitors to do on your site. For example if your goal is to have someone add their email address to your mailing list that's a conversion, if you want them to download an ebook that's a conversion, if you want them to click an ad that's a conversion and if you want them to purchase through your affiliate link that's a conversion too.
     
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  8. eurekapsycrille

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    Driving traffic to your website is quite easy. Yeah it is true. But to convert them into sales whatsoever is a different story. That's when contents play a big role to your website. I did not mean content through text based. Content like information, products, etc.

    How interesting your products are? Did you target the correct audience? Or, is your website has a user-friendly interface and navigation?

    These are things that matters the most when you are going to aim for conversion. Don't make users dig within your website. Present to them the right page for their needs as accurate as possible.

    One of the big misconception in SEO is to think that the "homepage" is the most important page among other parts of the website. Yes it is the representative of the whole website. But it is actually rude to present a "homepage" to a user when he/she is looking for a frying pan! Does a homepage has the product itself?! NO. 3-5 seconds delay in presenting what users want is a good reason for them to bounce out from your website.

    So again, we go back to Google webmaster guidelines - "Make pages primarily for users and not for search engines". Aim to rank keywords with right pages.
     
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  9. GekiDan

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    But digging through the website gives more Page Views?

    This is what some webmasters forgot to do. The site visitors are not search engines, rather, they are real people who go read the overall content, they the keywords alone. An article full of keywords alone will not make any sense on humans.
     

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