Help with closing the deal more effectively

Discussion in 'Growing and Managing a Business' started by Ryan86, Feb 4, 2010.

  1. Ryan86

    Ryan86
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    Hi everyone,

    Thanks for taking the time to help me out!

    I recently started online music guitar lessons and am looking for a way to turn interested prospects into customers. I know it sounds generic, let me elaborate a little..

    I market to potential students via writing articles and columns on several large websites where guitar players visit. Additionally, I market through the advice I give on forums, and any networking benefits from other guitar players/teachers I know online.

    My main marketing page on my site is setup including a form that the prospect fills out in able to give me the information I need to be able to teach them most effectively. I feel that by them reading my marketing page, and then filling out the form, they are taking a big step (with their time and interest). However, this does not of course equal sales necessarily. After the prospect submits their form, they are taken to the next page where they are given information on how much lessons are (additionally they can check for pricing at the bottom of the intitial marketing page, althuogh I do not make in implicit).

    It seems that all of the prospects drop off at this point. The students I have now, have come from my current newsletter. However, I am more curious as to how I can refine my marketing page strategy to increase its effectiveness in any way.

    Here are the links:

    My Marketing Page: http://ysrafel.com/musictheory.html
    After the form is submitted: http://ysrafel.com/musictheoryoptions.html

    Thank you again for any advice!
     
  2. bistones

    bistones
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    Get close to your potential customer, for example, school.
     
  3. Ryan86

    Ryan86
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    Can you elaborate?
     
  4. Fergal

    Fergal
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    Thanks for joining and asking your business questions on our business forum Ryan86. Marketing your website on forums is a good way to go and I'm glad to hear that it is working for you. I understood from your post that a lot of the people who visit your marketing page, actually complete the form, is that correct?

    I notice that some of the links on your website are not underlined. Most website visitors expect links to be underlined and your links might get more clicks if they are underlined and hence easily identifiable as links.

    It might help to make it clearer, exactly what your clients would be getting, on your payments page. I'm presuming that if I sign up for a weekly lesson that the $37 charge is per lesson, however that is not spelled out and may give rise to some questions in the minds of your potential customers.

    Have you considered adding a forum to your own site? This would be a good way for you to show your knowledge and willingness to help others to learn music. It will also build loyalty and bring your visitors back to your site again and again.

    Please post back with your thoughts and we will offer you some more suggestions.

    [Moving thread to Online Business forum!]
     
  5. DEADMAN

    DEADMAN
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    I believe you're doing good with your marketing strategy. The way like adveritisng at forums and various guitar specific sites are the best ways to attract thousands of those students and visitor who want guitar lessons.

    I believe not only applying marketing strategy but your site should also be comparatively cheaper than other guitar lesson sites. You may try to teach them more and advance guitar lesson with optimum budget that will attract more students.

    I checked your site too, it looks very good in looks and nice description. By the way, I too play guitar and learned myself. Congratulation to your site and your work, I believe you should try paid advertising programs as well.
     
  6. Ryan86

    Ryan86
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    Thank you for the responses.

    When I write articles for websites I will normally have a jump in traffic as to be expected. During this time is when I will have people fill out the form on the page. I am not sure of the ration of visits to fill outs on a regular basis.

    On the actual payment selection page, it seems pretty clear to me. I dont think I will be changing it.

    A forum is a great idea, I have seen this work very well. Unfortunately, I am my own webmaster (I know little to none about coding) and I dont know how to build a forum. I will consider this however.
     
  7. wussa

    wussa
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    Its not difficult to get a forum up and running. Try looking for phpbb at your Fantastico installer.
     
  8. Fergal

    Fergal
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    Thanks for replying back Ryan86. As Wussa says, it does not have to be that difficult to get a forum set up on your website. In addition to looking at PHPBB you could consider using a free forum hosting service. This service would host your blog for free and all you would need do is then link your site to the hosted forum. Options you could consider include;

    http://www.freeforums.org/
    http://www.forumer.com/
    http://www.forumotion.com/
    http://ipbfree.com
    http://vanillaforums.com/

    If you decide to go for a free hosted forum solution, one thing you will need to be conscious of is that with many of them you will have very little control over your forum database of members and forum posts. This means that you will not be able to move the forum to another service or to move it to your own domain, should you decide to do so.

    If you're prepared to pay something you could have a look at the forum hosting options available from http://www.invisionpower.com/hosting.
     

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