This will be our first store selling baby products. I've done the demographics research and determined the appropriate area for my store. I've narrowed my search down to 2 spaces, and I'm having a hard time choosing between the 2. "Crossroads": Pros: Perfect size for us (28,000 square feet). Very large (1.3 million square feet GLA) regional power center with heavy shopping traffic. Diverse retailers allows people to get just about everything they need in one shopping trip. Good highway signage on highway and also at exit ramp stop light. Cons: Available space is not visible from the street or from main entrance of shopping center. Negligible foot traffic due to size of power center. Although sign at highway exit ramp is in a very high traffic area, the signage monument is shared with 4 other merchants, so it can get a bit lost. "Santan": Pros: Freestanding building is highly visible from the street. Cons: Although it's close to a lot of wonderful shopping, the shopping center itself has VERY few visitors per day. The space is smaller than ideal (19,290 sf, so we'd have to rent a 7,500sf neighboring space that's across the parking lot). Although visibility is great, the street that the store faces only has a traffic count of ~2500/day. Here are the 2 sites: "Crossroads" http://w-retail.com/wp-content/uploads/2012/01/crossroads_flyer.pdf "Santan" http://www.loopnet.com/Attachments/B/F/5/BF5C8FB6-5860-4256-921E-A0C678F6AD6A.pdf We're going to be a destination store, so if geographical location is good, does it really matter what kind of shopping center the store is in? We're going to have a substantial marketing budget, but would it be easier to draw our customers to our store if we have stronger neighbors? Or should it just come down to which place gives us the better deal? Thanks!