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Discussion in 'Traditional Offline Marketing' started by GekiDan, Dec 4, 2012.
Have you tried TV and Radio Advertising for your websites?
If your business is web-based, I'm not sure if TV and Radio advertising would be as effective as getting highly ranked on the search engines. People view TV for the programs, and many don't even pay attention to the ads. Radio, in most cases, is background music for people while they are doing something else - once again, they are not paying much attention to the ads. People consulting the search engines are definitely interested in what they are searching for, and are more likely to become buyers.
I have seen many companies including their website in their ads, but the website is not the primary focus of their ads.
I think TV and Radio advertising is a very expensive advertising method. If it is useful or not depends on your business. If you can convince your target auditors to click on your site is OK.
If you think your ad cwn grab attention from people within few seconds why not, this is sort of brand awareness as far as I know. This however is costly and viewers can't click links on Tv.
We run a few spots on some Internet Radio shows. We do it mostly for brand awareness but we've converted sales from those ads as well. It works for us.
Advertising is to show off your products or services to the audiences. Investing in advertising is benefited when you broadcast it in a larger audience. However, you have to study the relevant audience in a particular time and when advertised, more people are likely to login into your website. Various other factors such as length, name and other such properties of the url matters to memorize your url in the mind of the people. Also depends upon how useful and appealing your ad is.
Here are television ads by two ecommerce sites:
I don't feel like there's a need to advertise our business/website via platforms like radio and television. Social media channels cost less than making use of TV and radio as ways to advertise.