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Discussion in 'Traditional Offline Marketing' started by GekiDan, Dec 4, 2012.
Have you tried TV and Radio Advertising for your websites?
If your business is web-based, I'm not sure if TV and Radio advertising would be as effective as getting highly ranked on the search engines. People view TV for the programs, and many don't even pay attention to the ads. Radio, in most cases, is background music for people while they are doing something else - once again, they are not paying much attention to the ads. People consulting the search engines are definitely interested in what they are searching for, and are more likely to become buyers.
I have seen many companies including their website in their ads, but the website is not the primary focus of their ads.
I think TV and Radio advertising is a very expensive advertising method. If it is useful or not depends on your business. If you can convince your target auditors to click on your site is OK.
If you think your ad cwn grab attention from people within few seconds why not, this is sort of brand awareness as far as I know. This however is costly and viewers can't click links on Tv.
We run a few spots on some Internet Radio shows. We do it mostly for brand awareness but we've converted sales from those ads as well. It works for us.
Advertising is to show off your products or services to the audiences. Investing in advertising is benefited when you broadcast it in a larger audience. However, you have to study the relevant audience in a particular time and when advertised, more people are likely to login into your website. Various other factors such as length, name and other such properties of the url matters to memorize your url in the mind of the people. Also depends upon how useful and appealing your ad is.
Here are television ads by two ecommerce sites:
I don't feel like there's a need to advertise our business/website via platforms like radio and television. Social media channels cost less than making use of TV and radio as ways to advertise.
We tried advertising on local networks just to see if we had a market there but didn't work. So we used our videos for YouTube and Facebook instead. That's the strategy that worked for us.
Never tried this but this should really be very helpful. It needs a high budget do advertise on TV but if one can afford it and show it on relevant channels then it is surely gonna give great exposure.
Never tried it, Not even for the local business that I run. I think its too expensive and its too generic for it to work. I'd rather invest 20% of that budget in facebook ads and get tons of Laser Pointed leads rather than doing a commercial and hope for it to work.
I too got a chance to run radio advertising via a close friend of mine but the offer did not end up converting well for me. I believe you need an offer that is enticing as we all know radio ads aren't repeated, so one needs to catch the prospects attention within that time frame.
Regarding TV ads it's a matter of how big money one is willing to spend as it will cost you somewhere between the 5-6 figure mark to get your ad on television.
The answer comes down to the basic reason for digital marketing, you can target the potential customer by funneling or converging. When you take that on mass media like TV's & radio's, then you are diverging your marketing.