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Discussion in 'Traditional Offline Marketing' started by graphic designer, Oct 7, 2013.
How many people use business cards for handing out and how effective is it ?
Business cards can work very well if you are networking and meeting people. They give the person you meet an overview of what you do, a reminder of who you are, contact info and a way to obtain further information on the products or services you offer. They also provide a good way for a contact to pass your details on to someone else and recommend your business. I have business cards with my name, contact details and the details of this website (Business Advice Forum). It helps you look more professional when you can hand out a card and it's much better than asking someone to write down your contact details or enter them into their phone.
I have seen some out of the box namecard design which looks really cool and does leave an impression; ultimately if you are able to leave an impression whether by design or more effectively after speaking to the prospect face to face, it would have help you. You still need a lot of follow-up and to build rapport to ensure the namecard becomes important for that prospect so that he/she will treat it as 1 of the tools to contact you.
Well designed business cards can be very helpful and effective while meeting new customers. It makes you look very professional and trustworthy and make your potential clients remember you. It should stand out, but positively. From my personal opinion the simpler the better.
Forgot to add in something regarding namecards design, depended on your trade/industry, e.g. if you are providing creative design services, your namecard should portray that creativity
A well design namecard really goes a long way, but don't go overboard where the card can't even slot in a namecard holder (is annoying)
Business cards is a great solution if you have a business network. So your customers can use advantages of your system in any location
Business card is a small thing but have great impact. It adds in your impression because if you have a business card with you in any meeting, you look more professional with it. You can encounter a potential lead or contact at any time -- trade-shows, industry conferences, happy hour, airport lounges.
I've been discussing this topic with people quite a lot recently. On the one hand business cards seems so antiquated and redundant - the majority get thrown out anyway. Yet equally they are a great way of communicating so many things without having to say a word: finding out peoples job title, their creative slant etc. They can also act as a physical reminder of your meeting, helping someone to build a longer-lasting memory of their interaction with you.
Although flawed and almost certainly due to be replaced by something more modern and tech-aided at some point, for the moment at least I think they do a pretty good job.
I hand out business cards all the time. The cost vs reward is so high because the business cards are so inexpensive. While many of them do end up getting thrown out, some will lead to appointments and sales. I also believe it looks unprofessional not to have business cards, especially at industry events and trades hows.
I still use business cards. I always have a business card with me to hand out to people, especially when the situation doesn't give us the opportunity to really talk right there and then. It's more convenient for me than to verbally say or write down my number every time.
I am using Business Card and it is first impression of my brand and also it shows that i am prepared. It is most effective direct marketing.