Great article on keeping in touch with prospects

Discussion in 'Content Marketing' started by Kay, May 27, 2010.

  1. Kay

    Kay
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  2. Fergal

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    I like that article, it's a very practical approach to keeping in contact with your list. It reminds me of a graphic designer who specialised in creating brochures and flyers, that I previously worked with. He made an initial approach to me to introduce his business and what he could offer. We didn't have any work for him at that time. After the initial contact he made a quick call to me about every two months, to ask how was business and if we had any upcoming projects. When we did have a project for a designer, guess who was the first person that came to mind and got the business?

    Persistence really does pay off, but it has to be done right. You need to be friendly, helpful and interested in your contact. A strong pushy approach is unlikely to work. It really doesn't take much time to make a quick call or two every day, to one of the contacts on your list.
     
  3. Lingua21

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    My wife gives Italian lessons and keeps a similar spreadsheet to the one mentioned in the article.

    When a new student comes on board she gets them to fill in an information sheet about why they want to learn Italian, their hobbies and interests etc. One of the reasons she does this is so that if they decide to take a long break in coming to lessons she can call them back and relate more to their personal situations.

    She's fairly persistent but makes sure that she calls at the most opportune times. Although she's not superstitious and this may sound daft but she hardy ever chases students up for example on Mondays or when the weather is really awful!

    When I get calls from suppliers I am completely turned off by persistency and it seems as though most of these companies have the policy of not leaving you alone until you say 'no' or even 'go away'.
     
  4. RestOwner

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    This kind of reminds of the people who try to sell you products from outside stands. You just walk by and they get you like a dog napper lol.
     
  5. Kay

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    I think there's a big difference between persistence and overstepping the mark. Fergal's example is a good one. The guy only called every two months and that was enough to keep him in mind. I wouldn't say six calls a year is pushy. Six a month, yes. I'm totally turned off by pushiness too but I don't mind the odd courtesy call and if you can show you actually remember who I am, even better. Your wife has it all figured out by the sounds of it, Lingua21. That's great. :)
     

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