We need to do a scientific audit/calculate to our content with strong basics and the we should understand the market scenario in a broad perspective. By strictly implementing the following things we can be a leader in this competition: - Go through the Google guidelines and follow implementing them in a right way without any compromise. - Have strong knowledge on Google earlier updates Penguin, Panda. etc., and prepare a strategy for future implementations. - We need to have a clear idea on future web pages which are updating on regular basis - Check whether your content is copied or not from copyscape etc., - Have a clear report on which web pages are getting ranked good for what key words and how many visits it is getting. In what way we can improve it. - Before putting your clients data in your web page understand and plan it clearly.