We have heard about Google's search engine spam removal updates like penguin, panda and hummingbird. After hummingbird Google released the new update called PIGEON in the July 2014 last week. From the sources we got to know that this update gives better search results local maps. Currently it is limited to United States English search results only. The small business owners are suffering a lot and losing their business because of high competition pressure from large companies. This pigeon update is a big relaxation and a support for small business owners. What ever it is this update may have pros and cons for debate but it is bringing a new strength to local business to compete with large corporate companies.